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Sales: I have a skincare brand of 3 amazing products but it has been very difficult to get sales. How can I sell my inventory without breaking the bank?
SD
SD
Serena De Maio, Your Tell You Like It Is Marketing Expert, Award-winning Marketer, $30M+ in Managed Ad Spend. answered:

First of all, well done you for starting a business and taking a risk! Tricky especially with the minimum order quantities that you had probably to submit to....

It is really difficult to answer your question as we don't know if your product is not selling because the product is bad, the price too high, the target group is wrong, the ads are not connecting or the distribution channels are wrong, or all of this or something else :)
In anycase, in general you will most likely sell those products at loss whatever the channel you select. Therefore my suggestion, assuming your product is good (we could spend time defining what "good" is but let's keep this for a future discussion), is to send it as a gift to people that :
- can give you feedback or reviews on the product
- can be your future partners (Social media influencers, journalists, retailers...)
- family and friends .... and anybody who you could ask a favor to in the future ;)

Before you do that, I'm happy to jump on a call to understand what should be fixed in your offering, communication or distribution. It might be only a couple of elements.

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