Marketing Executive in Luxury & Premium beauty products, fashion and food industry. Expert in consumer understanding, brand management, advertising campaigns and operational marketing.
Managed 20+ brands (incl. Dolce & Gabbana, Gucci and Hugo Boss perfumes), in 50+ different countries.
Serial entrepreneur, currently leading a luxury food brand.
Teaching Marketing and Entrepreneurship to Masters and MBA students.
Being successful follows an easy formula:
Select a VERY specific group of consumers with an unfulfilled important, and ideally urgent, need. Make sure you can fulfill this group's need differently from the competition and be able to communicate your offer in a clear and effective way.
If we work together, I will ensure your consumers will have a unique profile. I will help you sharpen your offer so it will be irresistible to them. And I will advise you so you communicate your message in a way that will maximize your ROI, especially if the marketing team is small.