What are the basics of SEO and what does a beginner need to know to understand the Google updates process?

The basics of SEO are:

Crawlability: proper HTML mark-up and syntax starting with the document head right down to the <div> structure. If search engine robots can't parse your code then it doesn't matter how relevant it is to the search query.

Authority: content that is popular tends to rank well, this is due to a high signal to noise ratio based on the qualitative metrics that Google's algorithm is taking into account - metrics like organic click-through rate from the SERP, adjusted bounce rate on the page, average time on site, etc.

Links: authority is built over time and through trust. One of Google's leading trust indicators is links back to your site or page from other trusted (authoritative) sources.

At the end of the day Google (and search engines in general) are looking to provide the best experience for their users, delivering the most relevant and useful results as fast as possible.

If your webpage is delivering value, solving a problem, or answering a question then you are off to a good start.

If I could boil SEO down to a simple step, it would be to write for people, and not search engines. If you are constantly worried about every Google update, it signals to me that the content is not high quality enough to do well in organic search

That is a great question. I've been doing SEO more than 6 years. There are two factors in SEO. On-Site SEO and Off-Site SEO. On-site SEO is a techniques that includes adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website. These edits have a direct influence on how your website behaves in search engines. It is the foundation of your website’s SEO and it accounts for around 30% of your website. Off-site optimization techniques include mant tactics and of the the processes is "link building" or getting links back to your webpages from others. It refers to things that happen away from your website that can influence how your website behaves in search engines. It accounts for roughly 70% of your website’s SEO strategy. But with Google's update, more emphasis will be on high valuable content and social media signals. Here is a great resource for beginners http://moz.com/learn/seo If you have any more questions, just let me know

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For Google (and other Search) Only Two things really matter:

This is based on more than 8 years experience and hundreds of successful SEO campaigns we have done at immeidaC.

1. Build a specific page of content for each keyword you want to be found on. Ensure that the title tag, URL, and text all have the keyword. Ensure the text is meaningful to people. One term - One page.

2. Get links to that page. Put it on your site map, put in on your blog, get you friends to link to it, link to it from twitter, put it in your press release etc. Ask your wife to link to it from her mommy blog, ask your husband to put it on his Google+ page. You get the idea. The anchor text of the links should be the keyword.

The most basic components to SEO are the keyword and keyword phrases. These are the backbone to SEO and understanding them is crucial to successful SEO. There are two steps to performing SEO, and they are:
1.Determining Your Keywords
2.Placing Your Keywords
As for Google updates are concerned, if your site has been affected by google updates it would most probably recover within the first five days of an announced algorithm update.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

SEO, or search engine optimization, is the process of optimizing a website to increase its visibility and ranking in search engine results pages (SERPs). To understand the basics of SEO, a beginner should focus on the following steps:

Keyword research: Identify relevant keywords that potential visitors might use to search for your website or content.
On-page optimization: Optimize your website's structure, meta tags, and content to align with your target keywords and improve its ranking in SERPs.
Content creation: Create high-quality, relevant, and engaging content that attracts and retains visitors to your website.
Link building: Build high-quality backlinks to your website to improve its authority and ranking in SERPs.
Monitoring and analysis: Use tools to monitor your website's performance, track keywords, and analyze user behavior to make data-driven decisions and adjust your strategy.
In addition to these basics, it's important to understand Google's updates process. Google regularly updates its algorithm to improve the quality of its search results and to prevent spammy websites from ranking high in SERPs. Some important factors to keep in mind include:

Quality guidelines: Google has a set of quality guidelines that websites should follow to improve their chances of ranking high in SERPs.
Core updates: Google periodically releases major updates that can impact website rankings. These updates focus on improving the relevance and quality of search results.
Technical updates: Google also releases smaller updates that focus on technical issues, such as page speed or mobile-friendliness.
To stay on top of these updates, beginners should regularly check for news and updates from Google, use tools to monitor their website's performance, and make necessary adjustments to their SEO strategy.

Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). Here are some basics of SEO that a beginner needs to know:

Keyword research: SEO begins with identifying the keywords and phrases that people use to search for information related to your website or business. Conduct keyword research to identify the most relevant and high-volume keywords that you can target on your website.

On-page optimization: On-page optimization refers to the techniques used to optimize the content and structure of your website. This includes optimizing your website's titles, meta descriptions, headings, and internal links, as well as ensuring that your website has a clear and organized structure.

Off-page optimization: Off-page optimization refers to techniques used to improve your website's reputation and authority. This includes building backlinks from other websites, creating social media profiles, and engaging in online communities related to your industry.

User experience: Google places a high value on user experience when ranking websites. Ensure that your website is easy to navigate, loads quickly, and provides high-quality content that is relevant to your target audience.

As for understanding the Google updates process, Google regularly updates its search algorithm to provide the best possible search results to its users. These updates can impact the ranking of websites on SERPs. It's important to stay up-to-date with these updates and adjust your SEO strategy accordingly. Here are a few tips for beginners:

Follow Google's guidelines: Google provides guidelines for webmasters to ensure that their websites meet the standards for high-quality content and user experience. Follow these guidelines to avoid being penalized for violating Google's rules.

Stay up-to-date with industry news: Google updates its algorithm frequently, and it's important to stay up-to-date with the latest news and trends in the industry to ensure that your SEO strategy remains effective.

Focus on providing high-quality content: Google rewards websites that provide high-quality, relevant, and authoritative content. Focus on creating content that is valuable to your target audience and that answers their questions.

Avoid black hat SEO techniques: Black hat SEO techniques, such as keyword stuffing and link farming, can result in penalties or even a ban from Google. Stick to white hat SEO techniques that prioritize user experience and high-quality content.