The most basic components to SEO are the keyword and keyword phrases. These are the backbone to SEO and understanding them is crucial to successful SEO. There are two steps to performing SEO, and they are:
1.Determining Your Keywords
2.Placing Your Keywords
As for Google updates are concerned, if your site has been affected by google updates it would most probably recover within the first five days of an announced algorithm update.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath