For Google (and other Search) Only Two things really matter:

This is based on more than 8 years experience and hundreds of successful SEO campaigns we have done at immeidaC.

1. Build a specific page of content for each keyword you want to be found on. Ensure that the title tag, URL, and text all have the keyword. Ensure the text is meaningful to people. One term - One page.

2. Get links to that page. Put it on your site map, put in on your blog, get you friends to link to it, link to it from twitter, put it in your press release etc. Ask your wife to link to it from her mommy blog, ask your husband to put it on his Google+ page. You get the idea. The anchor text of the links should be the keyword.