Great question! Although the market may feel that it is saturated, in fact you are in a great spot. With the mass growth of the web and the shear amount of users, there are many opportunities to act as a niche player industries versus the big guys (Linkedin).

There are a couple of things that you need to keep in mind in order to be successful: Be the expert, stay small and nimble.

Use your specific sub-niche as a way to differentiate yourself. Ensure that your MVP does not feel generic and is targeted to your specific audience, this is how you will grow presence (as well as SEO clicks). Come off as the expert in your space; learn the industry and ensure that your MVP shows your knowledge.

Also, you mentioned that you are small, use that as an advantage. Be nimble. Be flexible. Learn from your customers and provide them a solution that fits their needs.