In hindsight, looking at your experiences and exposure, I believe you are the best person to answer your question.

Being a successful serial entrepreneur, there no doubt your advice is invaluable. Evaluate and shape your new agency like what you had done to your previous businesses.

As of the current information, you had written, I am not sure had you already productize your services. If this is not done, maybe it is good to test your business idea by selling your services while productizing them to increase sellability, affordability, productivity, and delightful experiences. From real business transactions, you will able to gauge your value of services. Once certain core services being productized, you can start to explore incorporate technology into your product/ services to transform your value into a higher height by bringing personalized solutions to customers automatically and effectively.

As of now, all the best. If you have any question to ask, please feel free to contact me