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MenuHow do I design my business
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To design your business, you need to first design your business card. There is one other preliminary activity that makes the rest of the business card design process run more smoothly. Taking a few minutes of reflection about your personal brand will help with some business card design questions down the line, particularly when it comes to displaying your personality. If you have already decided on a traditional rectangular business card, you can skip ahead to the second step. On the conservative end of the spectrum, you could simply round the corners for a friendlier business card. You can even build your entire business card theme around clever cutting. Cireson’s business card design uses shape to really highlight the employee picture, giving them a more personable and therefore approachable feel. For example, some companies such as STIR above like to die-cut areas of their logo.
Bleed area, trim line, and safety line on a standard U.S. /Canadian business card, 3.5 2 in. While these areas vary depending on the size and printer, a safe bet is to set the trim line at 0.125 in. From there, set the safety line at 0.125 in. That is 0.250 in total from the edge of the bleed area to the inside of the safety area.
Now we begin plotting the visual elements of your business card design, first and foremost the logo. Your logo should take centre stage on your business card, although other flourishes and secondary graphics can sometimes be useful as well. One strategy is to dedicate one side of the business card exclusively to the logo, while the other side showcases the contact information of the person.
However, it is also good to have the logo on both sides, so often you will see a smaller, out-of-the-way logo on the side with contact information, as with Omni. This is just one strategy of many, though, so feel free to experiment with logo placement until you find one for your tastes. While minimalism is a popular choice for business cards, if that empty space does not suit you, you can fill it with additional graphics.
Even if your logo is simple or text only, any related imagery serves the same ends. What your business card says depends on you. The point is different people benefit from different text on their business cards. So, the next step is for you to decide what to put on your business card.
To maintain readability, you want all your text to be at least 8 pts. However, you want your most important elements to stand out, so feel free to vary the text sizes. Font. Just remember to choose a font that represents the personality you are going for. Staying on-brand, choose text colours that go well with the background colour of your card, which should also be a brand colour. See if any of these “special effects” can benefit your business card design strategy. This technique creates three-dimensional reliefs, making certain areas “pop out. The result is something like an engravement, typically with special ink to draw further attention. This also works for accenting text if you’ve chosen a bold enough typeface. Spot UV coating is the same thing, except only applied to certain areas. That means you can apply a gloss on only your logo, specific graphics, or even a word or phrase. Use it when you want to accent certain areas over others but be mindful of how it affects the overall composition when only a portion is shiny.
A good visual flow should start with the logo, then the name, and then the secondary information, finishing on any secondary images if they are there. You can always change and optimize the visual flows by changing an element’s size and location.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Hi there!
I'm not sure if you mean designing a business plan or designing the branding and look of a business and or business website.
First, you definitely need to have a solid business plan that includes what your company is all about, your mission, and what exactly you do.
Once you have your services or products outlined, you will need to calculate pricing to figure out where your break even points are to start making profit. Once your business plan and pricing is set, you can start designing the business marketing materials themselves, such as cards, website, ad campaigns, etc...
Start with the basics for your business branding and marketing. Choose a handful of main colors, develop a logo, or get one designed by a specialist. You can find great people on sites like Fiverr for logo design services and similar.
To run a small business website, I'd highly recommend WordPress. It's a free open source website management system that runs a lot of websites on the internet that you probably visit all the time. WordPress is also user friendly for non-coders. You can add and modify new pages fairly easily without code.
Make sure you build out your website with a solid homepage, about, and some service pages that explain what your business provides. Also make sure to include your main keywords that people use to search for your business in your website titles, images, and other web copy.
Lastly, when designing the website, make sure to think about what specifically you want the user to do once they get there. Phone call, form submission, etc... are likely options. Try to include elements in your pages that push users to your desired action of calling the business or submitting a form online, or what ever your goal is.
The process that I have seen that is most effective and I use with my clients in Business Design is defining three critical areas:
1. Purpose
2. Mission
3. Vision
The Purpose is your why? Why does your company exist? and why is it here? This purpose is guided by your organizational values. If your values do not align with your purpose then you do not believe in your purpose
It must also be lived out in your people. Every staff member must understand the purpose and know how to live it out in
their roles and behavior.
The Mission is Your How? How do you do what you do, how do you fulfill your purpose?
Your mission is is your guidepost and roadmap to delivery.
Organizations with strong missions do not meander, they have a focus and know how they will arrive at their goals
Your people must be enabled to live out the mission every staff member must understand the mission and be enabled
and equipped to contribute to the mission.
Your Vision is your where? Where do you want your organization to be?
Your vision is your destination. All organizations should know the short and long-term goals
Your people must also be aware of the vision. Every employee must understand the short and long-term vision of the organization and be given ample opportunity along the way to contribute.
Happy to discuss further if you believe it will be helpful.
Carlos
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What environmental and personal characteristics allowed Larry Page/Sergey Brin to be so successful?
They met a need for lots of people. Their values lead to long term success, but their short term growth was due to meeting a need in the marketplace and doing really well.JM
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How can I become an idea person, as a professional title?
One word: Royalties This means you generate the idea and develop it enough to look interesting to a larger company who would be willing to pay you a royalty for your idea. This happens all the time. Rock stars, authors and scientists routinely license their creative ideas to other companies who pay them a royalty. Anyone can do it. Your business, therefore, would be a think tank. You (and your team, if you have one) would consider the world's problems, see what kinds of companies are trying to solve those problems, and then develop compelling solutions that they can license from you. You have to be able to sell your idea and develop a nice presentation, a little market research and an understanding of basic trademark and patent law. The nice thing about doing this is that if you develop enough cool ideas you will have royalties coming in from a lot of different sources, this creates a stable, passive revenue stream that requires little or no work to maintain. Start in your spare time and plan on the process taking 3-5 years. Set a goal to have a few products in the market that provide enough revenue (royalties) to cover your basic living expenses. Then you can quit your day job and dedicate more time and increase the momentum. A good idea business should have dozens, if not hundreds of license contracts generating royalties. It's possible to pull this off. And it is a fun job (I'm speaking from experience).MM
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How can I make a million dollars?
First, I agree with Chad in that the pure pursuit of money is unlikely to render anything significant. By using a monetary value as a primary goal, you're only diluting the real drivers of success: passion, crafting great customer experiences, building an incredible team and culture etc. That said, making $1m isn't that hard. :) I love this thinking by Amy Hoy and that's how I would go about making $1m: http://unicornfree.com/30x500. Using that logic, this is what I'd do: * To earn $1m in a year, I need to earn +- $80k a month. * To earn $80k a month, I need 1600 customers paying me $50 per month. * So what can I build that could attract 1600 people to pay me $50? * Or, what could I build that could attract 400 people to pay me $200 per month? This logic works on two drivers: * Cumulative revenue and growth. So SaaS works best in this regard, as you only need to focus on having new signups that are greater than your churn. * Building something that people are willing to (really) pay for and going for quality over quantity. If you are building something that sells for $5 pm, you'll need to sell at much higher volumes (which are tricky). In terms of doing that, these are the areas of my business that I would prioritize: 1. Build an awesome team that do things they're passionate about. 2. Prioritize customer experiences above anything else. Do everything in your power (regardless of whether it can't scale) to add value and help your customers. 3. Build a brand and reputation that has long-lasting value.AP
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I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.DB
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What advice do you give to a 16 year old entrepreneur with a start up idea?
First, hat tip to you for being a young entrepreneur. Keep it up! If you have the funds to build out your MVP, hire a developer and possibly a mentor. If your idea is marketable, you don't need to give up equity by bringing in a co-founder. If this is your entrepreneurial venture, I would recommend you do retain a coach to help you see all the things you may not know. Have you already done your SWOT analysis? Have you identified your target market? What is your marketing plan? What will be your operating expenses? There are lots of questions to ask. If you would a free call, I'd be happy to help you in more detail. Just use this link to schedule your free call... https://clarity.fm/kevinmccarthy/FreeConsult Best regards, Kevin McCarthy Www.kevinmccarthy.comKM
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