The process that I have seen that is most effective and I use with my clients in Business Design is defining three critical areas:

1. Purpose
2. Mission
3. Vision

The Purpose is your why? Why does your company exist? and why is it here? This purpose is guided by your organizational values. If your values do not align with your purpose then you do not believe in your purpose

It must also be lived out in your people. Every staff member must understand the purpose and know how to live it out in
their roles and behavior.

The Mission is Your How? How do you do what you do, how do you fulfill your purpose?

Your mission is is your guidepost and roadmap to delivery.
Organizations with strong missions do not meander, they have a focus and know how they will arrive at their goals

Your people must be enabled to live out the mission every staff member must understand the mission and be enabled
and equipped to contribute to the mission.

Your Vision is your where? Where do you want your organization to be?

Your vision is your destination. All organizations should know the short and long-term goals

Your people must also be aware of the vision. Every employee must understand the short and long-term vision of the organization and be given ample opportunity along the way to contribute.

Happy to discuss further if you believe it will be helpful.

Carlos