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MenuHow to model our startup white label offering to sell to corporate clients?
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Hi,
First of all, well done for all the amazing things that you've already done. This in itself is already a great achievement.
You are correct about the processes that you need to do and if I understand your question, you want to know how you can recruit the relevant professional with a limited (or not) budget.
The most common method is the use of equity (shares/stock). some professional, if they believe in the potential of the business, are willing to either work only for equity, or for a combination of a reduced fee and equity. As to how much equity, this depends on the potential of the business, the value of the service provided and other criteria.
If you're interested, I can connect you with a professional who can help with the sales process, and I can help with the business and legal side. I would need to hear more details about the business and industry - if you're interested and have an investor's deck or exec' summary, you're welcome to send it.
Good luck
I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david
Have you thought about using Virtual Agents, Online experts via online platforms (you might be able to hire some from here as well)? Your concerns are valid and definitely you will need to create this muscle.
For our API offering, we do have a full service team from contract, engagement, integration, testing and post-go live support. But this was developed over time.
One thing I would say, as you have mentioned the team is solid, I would challenge you to think about how to automate a lot of these processes from the get go. I have seen multiple times companies creating manual / human processes and then automating them. Why don't start the other way.
More than happy to chat more: https://clarity.fm/salmanmalik
Every company wants to scale, whether it be in revenue, growth, resources, client base, or other areas. Learn about white-label agency fulfilment on social, websites, email, and more. Most often, it is a marketing agency that handles the fulfilment work of social media management, digital advertising, SEO, or other digital marketing solutions that your agency offers. A reseller agency can buy this service from a white label service provider. Using white labelled services through a team of agents is a set monthly cost for an entire team of experts. Hiring a social media manager, website designer and developer, paid advertising specialists and more can add up quickly in terms of salary, benefits, and training costs. A bad hire can cost a company quite a bit. S employers said that a bad hire costs their company more than $50,000. You want to become more of a full-service agency to keep your clients and offer your clients more value, aside from continually attracting more business. The hired agency does all the customer service, fulfilment, and heavy lifting. It is so easy to onboard a client and have Digital Agency take care of everything for us. When you have an agency handling your fulfilment work, you can focus on running your business. Make a name for yourself in the industry with your brand, while a team of digital agents handles the tedious service fulfilment. By letting external agents handle your fulfilment work, you will be able to refocus your attention on matters like selling and traffic growth. By hiring the services of an agency, you do not have to deal with turnover of employees, or the cost to acquire and retain new employees. A study by MIT Sloan Management Review and Deloitte found that 23% of marketers said they needed to develop a stronger talent model, with recruiting, hiring, and development of their employees to reach digital maturity.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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How much equity should I ask as a C-level executive in a new startup ?
As you may suspect, there really isn't a hard and fast answer. You can review averages to see that a CEO typically becomes a major shareholder in a startup, but your role and renumeration will be based on the perceived value you bring to the organization. You value someone's contribution through equity when you think that they will be able to add long-term benefits, you would prefer that they don't move company part way through the process, and to keep them from being enticed by a better salary (a reason for equity tied to a vesting arrangement). Another reason is when the company doesn't have salary money available but the potential is very strong. In this situation you should be especially diligent in your analysis because you will realize that even the best laid plans sometimes fall completely short. So to get the best mix, you have to be very real about the company's long-term growth potential, your role in achieving it, and the current liquidity necessary to run the operations. It should also be realized that equity needs to be distributed. You cannot distribute 110% and having your cap table recalculated such that your 5% turns into 1% in order to make room for the newly hired head of technology is rather demotivating for the team. Equity should be used to entice a valuable person to join, stay, and contribute. It should not be used in leu of salary that allows an employee to pay their bills. So, like a lot of questions, the answer is really, it depends. Analyzing the true picture of your long-term potential will allow you to more easily determine the correct mix.DH
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What do (bootstrapped) startups offer to new sales hires? Commission only? What are some good examples to keep people motivated and still survive?
Generally bootstrapped startups should avoid salespeople, for a few reasons: a. they typically can't afford the base and overall comp required to attract sales people who can actually sell / or afford to support them with marketing, management, etc b. it will be very difficult to find the rare person with the right mix of sales and startup DNA along with the critical domain knowledge, consequently the startup is likely to settle c. the founders need to be very involved in the selling and customers will demand it That said, if the plan is still to hire a salesperson, find someone who has demonstrated sales success in startups and is excited by the early stage in company building. Create a comp plan heavily leveraged on sales results (unless you are in an industry where 100% commission is a common practice, would recommend against $0 base as this creates the false impression that your hire isn't passing time with one company while looking for another job with a richer comp plan - you want your rep focussed). Sell the vision and opportunity to be part of a growth story. I have written a several blog posts on hiring sales people into start-ups. You might find these useful: http://www.peaksalesrecruiting.com/ceo-question-should-i-learn-to-sell-or-hire-a-sales-person/ http://www.peaksalesrecruiting.com/start-up-sales-and-hiring-advice-dont-stop-selling-once-you-hire-your-first-sales-rep/ http://www.peaksalesrecruiting.com/hiring-start-up-sales-reps/ http://www.peaksalesrecruiting.com/startups-and-salespeople/ Good luck!EB
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Business partner I want to bring on will invest more money than me, but will be less involved in operations, how do I split the company?
Cash money should be treated separately than sweat equity. There are practical reasons for this namely that sweat equity should always be granted in conjunction with a vesting agreement (standard in tech is 4 year but in other sectors, 3 is often the standard) but that cash money should not be subjected to vesting. Typically, if you're at the idea stage, the valuation of the actual cash going in (again for software) is anywhere between $300,000 and $1m (pre-money). If you're operating in any other type of industry, valuations would be much lower at the earliest stage. The best way to calculate sweat equity (in my experience) is to use this calculator as a guide: http://foundrs.com/. If you message me privately (via Clarity) with some more info on what the business is, I can tell you whether I would be helpful to you in a call.TW
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