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MenuHow to model our startup white label offering to sell to corporate clients?
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Hi,
First of all, well done for all the amazing things that you've already done. This in itself is already a great achievement.
You are correct about the processes that you need to do and if I understand your question, you want to know how you can recruit the relevant professional with a limited (or not) budget.
The most common method is the use of equity (shares/stock). some professional, if they believe in the potential of the business, are willing to either work only for equity, or for a combination of a reduced fee and equity. As to how much equity, this depends on the potential of the business, the value of the service provided and other criteria.
If you're interested, I can connect you with a professional who can help with the sales process, and I can help with the business and legal side. I would need to hear more details about the business and industry - if you're interested and have an investor's deck or exec' summary, you're welcome to send it.
Good luck
I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david
Have you thought about using Virtual Agents, Online experts via online platforms (you might be able to hire some from here as well)? Your concerns are valid and definitely you will need to create this muscle.
For our API offering, we do have a full service team from contract, engagement, integration, testing and post-go live support. But this was developed over time.
One thing I would say, as you have mentioned the team is solid, I would challenge you to think about how to automate a lot of these processes from the get go. I have seen multiple times companies creating manual / human processes and then automating them. Why don't start the other way.
More than happy to chat more: https://clarity.fm/salmanmalik
Every company wants to scale, whether it be in revenue, growth, resources, client base, or other areas. Learn about white-label agency fulfilment on social, websites, email, and more. Most often, it is a marketing agency that handles the fulfilment work of social media management, digital advertising, SEO, or other digital marketing solutions that your agency offers. A reseller agency can buy this service from a white label service provider. Using white labelled services through a team of agents is a set monthly cost for an entire team of experts. Hiring a social media manager, website designer and developer, paid advertising specialists and more can add up quickly in terms of salary, benefits, and training costs. A bad hire can cost a company quite a bit. S employers said that a bad hire costs their company more than $50,000. You want to become more of a full-service agency to keep your clients and offer your clients more value, aside from continually attracting more business. The hired agency does all the customer service, fulfilment, and heavy lifting. It is so easy to onboard a client and have Digital Agency take care of everything for us. When you have an agency handling your fulfilment work, you can focus on running your business. Make a name for yourself in the industry with your brand, while a team of digital agents handles the tedious service fulfilment. By letting external agents handle your fulfilment work, you will be able to refocus your attention on matters like selling and traffic growth. By hiring the services of an agency, you do not have to deal with turnover of employees, or the cost to acquire and retain new employees. A study by MIT Sloan Management Review and Deloitte found that 23% of marketers said they needed to develop a stronger talent model, with recruiting, hiring, and development of their employees to reach digital maturity.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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What is a better title for a startup head....Founder or CEO? Are there any pros/cons to certain titles?
The previous answers given here are great, but I've copied a trick from legendary investor Monish Pabrai that I've used in previous startups that seems to work wonders -- especially if your company does direct B2B sales. Many Founders/ CEOs are hung up on having the Founder/ CEO/ President title. As others have mentioned, those titles have become somewhat devalued in today's world -- especially if you are in a sales meeting with a large organization. Many purchasing agents at large organizations are bombarded by Founders/ CEOs/ Presidents visiting them all day. This conveys the image that a) your company is relatively small (the CEO of GM never personally sells you a car) and b) you are probably the most knowledgeable person in the organization about your product, but once you land the account the client company will mostly be dealing with newly hired second level staff. Monish recommends that Founder/ CEOs hand out a business card that has the title "Head of Sales" or "VP of Sales". By working in the Head of Sales role, and by your ability to speak knowledgeably about the product, you will convey the message that a) every person in the organization is very knowledgeable about the ins and outs of the product (even the sales guys) and b) you will personally be available to answer the client's questions over the long run. I've used this effectively many times myself.VR
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What do (bootstrapped) startups offer to new sales hires? Commission only? What are some good examples to keep people motivated and still survive?
Generally bootstrapped startups should avoid salespeople, for a few reasons: a. they typically can't afford the base and overall comp required to attract sales people who can actually sell / or afford to support them with marketing, management, etc b. it will be very difficult to find the rare person with the right mix of sales and startup DNA along with the critical domain knowledge, consequently the startup is likely to settle c. the founders need to be very involved in the selling and customers will demand it That said, if the plan is still to hire a salesperson, find someone who has demonstrated sales success in startups and is excited by the early stage in company building. Create a comp plan heavily leveraged on sales results (unless you are in an industry where 100% commission is a common practice, would recommend against $0 base as this creates the false impression that your hire isn't passing time with one company while looking for another job with a richer comp plan - you want your rep focussed). Sell the vision and opportunity to be part of a growth story. I have written a several blog posts on hiring sales people into start-ups. You might find these useful: http://www.peaksalesrecruiting.com/ceo-question-should-i-learn-to-sell-or-hire-a-sales-person/ http://www.peaksalesrecruiting.com/start-up-sales-and-hiring-advice-dont-stop-selling-once-you-hire-your-first-sales-rep/ http://www.peaksalesrecruiting.com/hiring-start-up-sales-reps/ http://www.peaksalesrecruiting.com/startups-and-salespeople/ Good luck!EB
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