Loading...
Answers
MenuWhat are your pointers for an import/export agency wanting to use HubSpot for lead generation and authority building?
We are an import/export agency based in Vietnam and Scottsdale, Arizona. We are looking to be creative/out-of-the-box in this industry that is very stagnant in the sales and marketing area. We want to focus primarily on an inbound lead generation strategy that uses mostly HubSpot to harness social selling and authority-building that leads to an automated funnel that will lead some to content and others to a pipeline to which we will do direct contacting....
Those of you who are experts in HubSpot and might have some pointers here, what are the basic fundamentals you would emphasize as we start learning HS and converging on HS primarily for most basic sales and marketing tasks?
Thank you so much ahead of time…
Filed under:
HubSpot:
Import/Export, B2B Marketing Strategy
1 answer
•
5 years ago
Answers
JT
JT
Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules and guidelines up front so that you don't end up with a "frankenstein" implementation.
Hope that is helpful!
-JL
Related Questions
-
I am looking to source Segboards/Swegboards/Hoverboards from China from a reliable manufacturer and then have them branded for sale in the UK.
Message me, I live in Shanghai, China.. If I understand better maybe I can assist you.MA
-
What is the best platform for the B2B technology market? We are using LinkedIn & Google Ads right now with poor conversion for sign-ups.
Quora to show subject matter expertise and 'nurture' your relationship with cold leads to generate more educated and eager signups. We did an episode on Quora marketing: (https://anchor.fm/marketing-automation/episodes/A-Quick-Intro-To-Quora-Marketing---General-Strategy-e1vlpr/a-a4noru) https://youtu.be/X9Akg7Z-KPI?rel=0 In fact, Quora is getting pretty busy due to the fact people like me have gotten very good at marketing on Quora. The ‘white hat’ version of this is below. I consult with founders and marketers to help them execute on this very strategy to help grow their personal brands which inevitably grows their business. The name of the game for marketing on Quora is showing THOUGHT LEADERSHIP (https://right2revenue.com/managed-thought-leader-creation-program/). This will result in: 1. More credibility to whatever you promote anywhere. 2. Recognition of your brand (it shows up next to your name if you edit your tagline correctly). 3. Targeted and educated traffic to your landing pages. Here are the steps in this thought leadership strategy: **Step 1 = Choose a topic** * Strategy: I start with the focus keyword for your product/service. For an example, I am about to focus my attention on the keyword “thought leadership” because I want to find those most-interested in building their personal brand recognition and credibility in a field (i.e. a Quora topic). For a founder of a SaaS tool, this would probably be the pain point your tool solves - the search term that you want to get traffic from. **Step 2 = Create a sheet with question links, total answers, views of the top answer, average views per answer (if you have time), and followers.** * Strategy: You need a formatted database of the potential for your content on quora so you can prioritize your time. * How data-miner, but I employ a team of data specialists trained in grabbing the right content from the right places on Quora (https://right2revenue.com/product-category/data-enrichment/), and then going about enriching that data to grab linkedin profiles and email addresses. **Step 3 = Answer them in a google doc** * Strategy: This is so you can make copies of the content and turn it into multiple types - i.e. a linkedin article, an article for your blog, a number of tweets… Also, if you have collaborators (editors), you can simply give them access to this doc. * How: Simply create the doc and share it. One doc per question. **Step 4 = Edit and publish related answers as an article on your blog** * Strategy: You want to have it on your blog and indexed first so you have attribution and the chance to outrank the quora question with the same headline, or at least be close to it. * How: Add the version of your answer to your blog. **Step 5 = Submit that article URL to google to be indexed using your webmaster tools (search console)** * Strategy: As mentioned, you want google to crawl/index your answer on your site before they index the same text on quora. * How: Head to your webmaster tools (https://www.google.com/webmasters/tools/) **Step 6 = Bring your friends and colleagues into a Quora ‘Pod’** * Strategy: You need initial engagement to ensure exposure of your answers. The first 24 hours are key, so find a group of people who also publish on Quora and create your own pod. * How: Reach out to colleagues, ask if they answer questions on Quora. If so, start a WhatsApp or Telegram group and invite them. Post links and share there. **Step 7 = Publish the answers to Quora** * Strategy: Now that the answer is on your blog, go ahead and format it for Quora. A video is ideal, but at least add some images. * How: Head to http://Quora.com (http://quora.com/) **Step 8 = Share the links to the answers with your friends and colleagues.** * Strategy: This is where you post to your pod or email/message friends to engage immediately after posting. * How: Any way you prefer. Or... hire me to do it all for you :) ~~<>~~AG
-
I am starting a business as a reseller of corporate clothing, gifts and promotional product, have no skill running it. Please help
Someone else creates the design and physical products, correct? In that case, your main challenges are (A) identifying customers (B) convincing them to give you a chance (C) keeping them happy with good customer service When it comes to (A), you should probably be knocking on a lot of doors. You'll experience plenty of rejection, but some people will say Yes. Do a good job, and they may remain ongoing customers or refer you to others. This doesn't require any formal study of marketing. It just takes practice and long hours. There's another way to handle (A). And you should probably be doing both in tandem. This involves studying the behavior of people you want as customers. Many people are searching online every day to find companies who provide exactly those products and services you offer. You can ensure they see you by running a pay-per-click advertising campaign in Google and other search engines. SEM professionals can help manage your expenses and ad placements. You'll also want to evaluate the written content on your website and think about SEO. The better your websites perform online "organically", the higher they rank for all the relevant online searches, the less you'll need to pay to advertise. I can't help you with customer service (C). But maybe I can help you think about (A) – finding customers online. And I can certainly help with (B) convincing the people you approach (or who find you on their own) that they ought to hire you. Practicing your sales pitch is important, since you'll be delivering it to a lot of different people. But much of your sales pitch is embedded within your website and brand name. So you ought to pay very close attention to the visual and verbal quality of all your promotional material, ranging from on-site text to graphic design, verbiage in brochures and ads, and (perhaps most crucially) the domain name you've chosen to be known by. That name / domain is everyone's first impression of you. Even before they click, they've judged you. When they arrive on the website, they see the visual layout and the written content. So even before they've tried your actual services, they've judged you again. Clearly, it's worthwhile to perfect these early stages in your sales funnel so that prospects make it all the way to the finish line – i.e. asking questions and hiring you. If you'd like help with naming, domain procurement, branded copy writing, or SEM strategy, perhaps I can assist.JP
-
What is the optimum selling strategy of making a big ticket sale of X product/service (>$500,000) to a large enterprise?
Selling to enterprise customers is about demonstrating value while reducing risk. You will need to show irrefutable proof that your solution will address a pain - ideally, one that is both urgent and important (Eisenhower matrix/Covey). The best way is to point to tangible examples of where you have solved the problem before - through documented case studies, testimonials from industry luminaries, etc. Most enterprise solutions have been developed with the involvement of at least one customer to ensure there is some semblance of product/market fit. If that is your situation, you need to use that customer as a proof-point. In the absence of an existing customer, you need to find someone (a champion) who is willing to accept greater risk in return for the benefits of being an early adopter. The offer to them could be financial (free/reduced cost/pay when you're happy), exclusivity, customization/ personalization/integration,... - something that will provide extra reward for taking a chance with you, in return for allowing you to use them as proof when the value is proven. As well, expect that an enterprise will limit their risk by testing your solution in a controlled setting - in one department, a specific project, a parallel implementation with another product, etc. with very specific, measurable objectives and expected outcomes. Selling to enterprise customers can be daunting. Decision-making can be slow, complex and political. The reception area is full of existing account managers with big expense accounts and six figure salaries who call on the customer every day. But, if you can find a way to successfully break into the market, large companies can be like lemmings - and one sale can lead to many. Good luck! Ping me if you think I can be of help.PS
-
What are the best B2B marketing books out right now?
For pure B2B, nothing beats the free and fee offerings at http://www.marketingprofs.com/RR
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.