What are your pointers for an import/export agency wanting to use HubSpot for lead generation and authority building?

We are an import/export agency based in Vietnam and Scottsdale, Arizona. We are looking to be creative/out-of-the-box in this industry that is very stagnant in the sales and marketing area. We want to focus primarily on an inbound lead generation strategy that uses mostly HubSpot to harness social selling and authority-building that leads to an automated funnel that will lead some to content and others to a pipeline to which we will do direct contacting.... Those of you who are experts in HubSpot and might have some pointers here, what are the basic fundamentals you would emphasize as we start learning HS and converging on HS primarily for most basic sales and marketing tasks? Thank you so much ahead of time…