We have build a nice mobile app that allows users to request a professional cleaner on-demand. Supply (Professional Cleaners) side of things looks good but demand side (Client requesting is low). How do I increase that without loosing money. We don't have a web version - completely a mobile app.
You need to look at your KPI's. If your acquisition strategy can afford referrals, implement that, and ask your cleaners to spread the word (after they complete a clean) and reward them.
-Sell your mobile solution to a local cleaning companies, like outsource cleaning company, digitize their business and have their clients move to your platform
-Rate cleaners and Rate clients
-Build and in-app incentive for rating system for services rendered
-Allow cleaners to perform extra jobs that is out of their scope to earn more points "incentives" so they can make more money