insight in high speed internet for rural areas, using drones or towers.

Practice. Practice. Practice. You will improve. Do you have people to practice with who can give you feedback?

The steps are the easy part. It's the execution. You can put together a great lead gen machine using content, cookies, and email marketing.

Hey there. I've been transitioning my career to mobile for years now, and have been shifting my areas of expertise to account for the consumer shift in their use of smartphones. Most consumers now check email on a smart phone. A growing percent of inline traffic is happening on a smart phone. This means marketers have to adjust tracking and attribution tools (Atlas) to do better cross-device measurements. On the tactical side, creative have to be mobile optimized, whether it's responsive design websites, or mobile email templates. Feel free to schedule a call if there is a specific business or marketing challenge I can help you solve.

Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is significant, and often acquiring a customer costs more than profit. For some brands getting a large number of initial users is essential to get the business profitable at a later point. Many startups invest in different forms of inbound or content marketing and build their steady traffic from freebies, tutorials and other relevant resources for their users, referral programs, freemium models and other tactics to bring users without investing in standard advertising. Advertising is a helpful addition when you implement retargeting pixels and promote to the right channels.

If you want a system that doesn't require any hardware or infrastructure, then a virtual PBX is the best bet. These systems just use your existing phone numbers (cell phones or whatever) and routes the calls among them. The big player in this space is http://grasshopper.com/ They have been around for quite awhile and have a lot of features for managing calls. They're well known for their reliability and customer service. I've also used http://www.ringcentral.com/ and they are very good as well. Never had any issues and they support various softphones and hardware phones as well. I've also heard about a new up-and-comer https://aircall.io/ - But I know very little about them and they look to still be in beta. But you should definitely try it for comparison.