insight in high speed internet for rural areas, using drones or towers.

Hey there. I've been transitioning my career to mobile for years now, and have been shifting my areas of expertise to account for the consumer shift in their use of smartphones. Most consumers now check email on a smart phone. A growing percent of inline traffic is happening on a smart phone. This means marketers have to adjust tracking and attribution tools (Atlas) to do better cross-device measurements. On the tactical side, creative have to be mobile optimized, whether it's responsive design websites, or mobile email templates. Feel free to schedule a call if there is a specific business or marketing challenge I can help you solve.

We use sprout social. They have a free tier and pretty complete. http://sproutsocial.com

Staff augmentation vs. project work in A&D are really two different companies. Another key segmentation is work that requires certification (NATO Clearance, secret clearance, Airbus/Boeing training, etc). On staff augmentation, a lot of young firms start off bringing in good ex-employees of the majors and and targeting the supply chain. Often the majors Boeing, Dassault, etc like it when subs use talent that already know the primes practices. If you are targeting project work, you need to define if you are selling skill or price. If your the best team for converting major assemblies into a stream line lean process, you need to clearly define that and sell it into the targets. In all cases, you are likely to get your first customers in the supply base. The supply base is likely trying to win a bid or execute a current contract. They want to mitigate risk using temporary labor, especially if you are in a EU labor market. If your model is to sell outside of the Primes, for example selling aerospace talent to boat manufacturing, I would stick more to project work with a few key initial clients. Create an iconic success. I would also look at the UAV market. There is a lot going on there. Often the people creating UAV's are more controls focused, they might like having someone else be there air frame team. I was heavily involved in the lean manufacturing movement at McDonnell Douglas and Boeing. Mostly on F/A-18, but also C17, 787, UAVs, etc.

Practice. Practice. Practice. You will improve. Do you have people to practice with who can give you feedback?

The steps are the easy part. It's the execution. You can put together a great lead gen machine using content, cookies, and email marketing.