What combination of internet marketing tools are the top Fortune 500 companies or digital marketing agencies using?

1) The whole team is growth focused, but I'm the only who helps guide and lead the strategy but for the most part, we know our core metrics and we have a development process for reviewing / assessing / testing / adjusting, etc. So I guess that's me. 2) We have many tools, and all depends on the metric, funnels, etc. As a general rule of thumb we use Google Analytics for all external traffic converting to sign-up, Mixpanel as a data warehouse for all events & funnels, A LOT of custom reports and tools we've built in house required when MixPanel or Google Analytics falls short. 3) We actually use Clarity (whole team) for conducting usability testing with members & experts on specific topics. We create clickeable prototypes and use Clarity to schedule a call & www.join.me to share the prototype for feedback. We also use www.usertesting.com for odering weekly baseline videos on our mobile app. It's not a "tool" but we use the Jobs-to-be-Done framework for conducting interviews when trying to understand intent. 4) Dave Skok has written the bible in my mind when it comes to SaaS metrics http://www.forentrepreneurs.com/saas-metrics/ Hope that helps, feel free to request a call to discuss further.

There is a lots of important aspects of a product page here's a few to start: - Page should match your facebook ad style - Add to cart button should be professional looking - Proper description - Reviews & other social references - Live chat button - Exit pop I'm a conversion optimization expert I'd love to help here. I'm always one call away.

Shopify is best use case for $0 to $1M ish, depending on product line, how many transactions that makes up, and if their are some custom things that are not possible on Shopify that realistically lead to huge gains that would cover more costs of a custom solution with something like magento. I recommend Shopify to everyone starting out. That's what we used at Diamond Candles up until about a $5M run rate. We were/are growing quickly so we hit a point where payoff of customizing checkout flow, add of social sign on, etc. that could not be done because of Shopify, would cover and surpass costs of a more custom option. Best to think about this simplistic example. View the ecom platform market in about 3 buckets. 1. Starting out: $0-$1M ish 2. Wow looks like you have a business: $1M-$20 or 50ish 3. You are/could be publicly traded: $50M+ Take a look at usage #'s for market share size from independent third party analytics tools from Builtwith: http://trends.builtwith.com/shop/Shopify/Market-Share http://trends.builtwith.com/shop http://trends.builtwith.com/shop/hosted-solution Just because something is found on the web more isn't the full picture. Ie. I could make a blogging platform and have a bunch of scripts and bots install it on millions of domains and I would have majority of the market for blogging platforms (ya that would take a while and isn't a realistic scenario but you can get the point). Providers dominating the different categories by companies in those areas actually doing volume and being succsessful? 1. Shopify, BigCommerce, Volusion, Magento GO, 2. Magento (varying editions), Yahoo Stores, Symphony Commerce 3. Demand Ware, GSI Commerce, Magento (varying editions) At the end of the day a good illustration goes like this. A truck and a moped are two different things. A truck is not trying to out 'moped' a moped and a moped not trying to out 'truck' a truck. They are both perfectly suited to different applications, situations, needs, and circumstances. The same goes with who you choose to handle your ecom platform. For 2-3 search for internet retailers first 500 and second 500 lists. Pull off all ecommerce companies doing between $10-$50M as an example. Use the builtwith.com chrome toolbar to tell you what platform they are using. Hire someone for $2 an hour via odesk to make a spreadsheet of everything and the make a pretty little pie chart. Now you know what each revenue volume level chooses as 1, 2, 3 preferred platforms. Option 3 as a side note but very important one, is primarily a platform and commerce as a service model with companies like Demand Ware and GSI Commerce leading the market with platform and services including but not limited to customer service for the brand, fulfillment, marketing services, website product photography etc. Their pricing models are based on gross revenue share. ie. SportsAuthority.com does $100M online this year, GSI takes 30% of that to cover everything. (I am not sure who Sports Authority uses, just an example) You can almost pick any traditional brick and mortar retailer and if they have a website where they sell things, they all do, GSI or DW are the people behind the scenes running the call centers, shipping etc. Diamond Candles, my company, who started on Shopify decided to not go with a the market dominating option of Magento for a few reasons. One of which being upfront cost for an agency or on staff magento CTO type. We decided to partner with a newer entrant, Symphony Commerce, which blends the 3rd category model of platform plus service. Rev. cut is significantly smaller than providers in category 3, but still get benefits of volume savings on shipping volume, scalable customer support that can handle rapid growth and occasional spikes without us having to worry about scaling or implementing best practices, and a fully customizable platform as a service so to speak that doesn't require us to have in house tech but where we are essentially renting part time ecommerce engineers from with resumes that list Google, FB, Twitter, Magento, Amazon, etc. So in summary. If you are <$1M in revenue just roll with Shopify. Greater than that but less than $50M ish then I would recommend looking into Symphony. If Symphony is interested in letting you in then you won't have to incur the upfront costs of an agency or implementation and you will have an ongoing partner equally incentivized i your long term success financially which I prefer as opposed to an agency model which economically is incentivized to offer a one time finished product and their revenue is not tied to my financial success. It is the closest thing to an equity partner while returning our full equity.

Hi... :) There are many ways in which you can generate leads, from Passive Marketing Tactics such as: Direct Mail, Advertisements, Industry Directories, Yellow Pages (in some places they are still working), TV, Newspaper, or you can try one on one with the prospect (Active Marketing Tactics) such as Cold Calls, Sales Visits, Client Interviews, Demos, Seminars, etc... 80% of the effectiveness will be determined on who is your perfect client for each one of the services you provide, that way you can define exactly were to find them and then how to market your services... There's no easy answer to your question, anyone who helps you needs to go deeper into your agency. If you need anything else I'll be glad to help.

Top 2 tactics: Existing Users and Industry Influencers. First, leverage the existing user base. Incent referrals with $5 for every new free user they get to sign up and start using PT Engine for a new domain. Second, reach influencers and offer them the same deal when they tweet / post to / email their audiences. Make the offer a 60 day free trial instead of the standard 30 day so that they are providing value to the people they refer as well. This is critical - don't make them feel sleazy, make them feel (and look) like heroes to the connections they share PT Engine with. That's $9k to get 1800 users, leaving you $1k for graphics, referral tracking system, administrative costs. I assume the $10k budget does not include your time - if it does you'll have to reduce the incentive, which will definitely make it less appealing. If you want to dive deep on reaching influencers, schedule a call with me at www.clarity.fm/ryandraving