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MenuYour site should ooze social proof. Put it on your home page, your landing pages, your account signups, and you thank you pages. If you have a blank spot on your site and you are not sure what to do with it, use some social proof. Just by including social proof in your site, you will encourage people to become a customer and you will reassure them at each step of the process. Good ol’ testimonials, the most popular type of social proof. You can overcome that skepticism by getting quotes from past customers. Use logos of products and services that you or your product work with. So, if your product integrates with Gmail, Outlook, and Yahoo Mail, put those logos on your site.
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