That doesn't involve paying Google or Facebook.
1. Organic traffic (lots of quality content + links to your websites - preferably on the right keywords).
2. Partnerships/affiliate programs - you partner with other service providers that offer services that complete yours: they send traffic your way and you send traffic their way.
Affiliate programs: you pay for traffic/leads/actions. Lots such programs exist.
3. 'Out of the box' - games, competitions, crazy PR/marketing stunts to get attention for free (lots of good examples online).
I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you once I know more about your business. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david
I fully understand your case. Last year, I worked with hundreds of travel agencies, Living in a first-hand tourist destination, I know the difficulties of advertising , as an expert i need 15 minutes enough to help you . make the right changes and raise profits. You are not relying on the cheap solutions you can find on the internet but call me today because it is the cheapest option you can find.
In times of Covid, travel customer acquisition is going to be tough. Not sure if your business serves businesses or consumers or both.
An alternate business model has to be explored. One idea is, like everything going virtual, can travel also go virtual. This is virtual and augmented reality stuff. The other is to offer some other product to the current base of customers and try additional revenue streams, than go after new ones.
Timeframe of recovery for travel is uncertain. So preserve cash and reduce costs, and tide over to recovery.
One option also may be to explore a 'Covid-safe' travel...ensuring social distancing, sanitised travel, venues, and locales.
This is a tough time for such a business.
Let me know if you want to brain storm a strategy for your business.
All the best and stay safe.
I recommend to look to content-marketing. You can run you blog with tips and reviews of interesting places. You can post you guest post in famous travel blogs. You can run contest between instagram or facebook celebrities. All you need to find your target audience.
A travel business needs properly thought out plans if one wants to recouoall the money, energy and expectations one has or will invest in it. Getting stranded and bereft of ideas are common place in this sort of business if one fails to do is paper work properly. Call me I will tell you more.
get happy! and sit back and expect clients. yes I know, you may be thinking that can't work. People create businesses the hard way for the most. It is way easier than you think. It works for me every time. I advise on this with clients using focused mind techniques, I analyse your thinking and pick it apart to expose any weaknesses you have. contact me.