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Facebook: What are some key metrics to determine the value of a FB app, and is it a good time to sell an app that is successful but growth is stagnating?
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Thomas Moen, Marketer. Author. Blogger. Public speaker. answered:

I would say that a good way is to value it by reach and engagement, also I would do some tests on how many of the people that see the link-posts click them.

Number of fans has no value, but engagement and being able to move traffic outside Facebook to your page has great value.

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