Question
So basically, how does one value a Facebook app and what are some acceptable standards of any such metrics used to value an app? For example, I think the following factors make a lot of sense when valuing an app:
1. Stickiness
2. Pageviews
3. Unique Visitors
4. ARPU
5. DAU/MAU
What else have I missed? How do I figure out the valuation and decide whether to sell or not?
Thank you!
Answer
I would say that a good way is to value it by reach and engagement, also I would do some tests on how many of the people that see the link-posts click them.
Number of fans has no value, but engagement and being able to move traffic outside Facebook to your page has great value.
