Hi.

I help increase sales through customer success.

I think your videos are great. However the business strategy seems weak to me. At your home page there is not a clear value proposition. Your business does not say upfront what you do for your customers and what business objective they are looking for. And more importantly what you do different from others. (Price yes - but something else beyond as you seem to have some acute insights into creating value propositions through stories for your customers.)

Do you customer need help increase sales, trial, awareness, spur action, engagement etc, and how do you do this and how better than competition.

It is likely that you are a niche business. Normally cheaper is not a good strategy here. Plus someone can always do this cheaper than you can. It is very tough to stay profitable here unless you can charge a premium. It is possible that your business will or does struggle to get customers at good price and stay profitable, as it scales.

You say that markets that you serve are Chicago, New York, and LA. What is your business objective and capacity. Are these geographies good for that revenue target. Do you need to look at customer segments and personas, E.g. geography, size of organisation, industry, business objective, products etc. This should determine what else you need to do beyond SEO and PPC, and what there in. Networking event can be an expensive waste of money if it does not closely match your customer profile, for example. And even SEO and PPC are not useful enough if the leads that you get are not of the right profile - which is perhaps why you say times are a changing!

Your question seems to indicate that your organisation needs a business plan, that determines the sweet spot of a large market, customer needs you can fulfill, and where you have substantial or unique strengths.

I do not see your business changing the orbit without this.

I hope this help. Let me know if you need to talk.

Best wishes.