Great tips already! In short, when your offer gets them to think, "I'd have to be nuts to not do this!", you've got an offer. If you're thinking, "but I'd go broke", but you already are, nothing to lose.

Agreed too, stay away from the education game. Marketing means differentiation among competition, otherwise you're educating on why they'd want to buy at all... equals broke. Apple was in the education game, dying, until IBM entered the market, Apple celebrated the 1st competitor: https://www.inc.com/bill-murphy-jr/37-years-ago-steve-jobs-ran-apples-most-amazing-ad-heres-story-its-almost-been-forgotten.html Competition makes you grow!

What's your USP? Start there. Read this article, it's pretty good because I've contributed to it. ;)