Helpful for sales --
1) Value prop: translations made by dually-educated lawyers (as me) remove the pain/need of extensive reviews and bad surprises, and IN THE END prove less costly.
2) Sales plan: contact practicing attorneys alumni of same school as us; send valuable gifts with a charity angle; hiring top students who will be practicing at top firms to create a loop (i.e. future clients); advertise the pedigree of each translator working on a project.
3) Basic SWOT analysis :
(a) Strength: we can source lawyer-linguists better than competitors due to deep knowledge of legal educations worldwide;
(b) Weakness: No ability to conduct large projects with high quality from now.
(c) Opportunity: Increased global need for translations.
(d) Threats: Recession pushes price down; lots of mediocre/cheap services out there and hard for clients to identify quality/difference.
I am unclear on your question. You have identified different avenues that you can reach out. Some additional routes could be:
1) Bar Association Member Directory
2) Advertise in Law Magazines and blogs
3) Search LinkedIn.com or legal social media sights
4) Join and attend Legal Professional Associations
5) Create video and speaking engagements on your product/services - and start with a marketing plan.
I recommend that you work on a Marketing and Client Attraction Plan. If you need help, please let me know.
This is anecdotal and I don't have data to confirm but the legal industry is very traditional - disruptive and innovative products can be a tough sell.
I think the most important question that you need to answer is do people need legal translations?
I've targeted the legal niche with great success through a combination of outbound sales and Facebook marketing.
Why don't we chat about Facebook as that was where my greatest ROI was?
I actually own a number of undeveloped properties in the legal translation niche (and for translation more generally). Depending on the language combinations you serve and your business plan, we may have some worthwhile overlaps.
In this area, I'm looking for a partner relationship rather than a sale. Send me a message if you'd like to explore joint venture options; and if there's mutual interest, then I'd be willing to set up a free call.