If you do something well, never do it for free. That may be something you heard from your father or grandmother at some point during your childhood or adolescence, but it doesn’t really set in until you truly get out into the workforce. In other words, whether you’re an SEO working at a large firm or a small company, you’re not going to do projects just out of the goodness of your heart. You’re going to want to make some money. But the problem is…how exactly do you charge for SEO services?
I have found this site https://www.buscado.com.br/agencia-seo.html but does note help me so much.
By month and allocation of tasks. If you charge by keyword ranking, you won't have a guarantee that you will make money, as it is easy for SEO to fluctuate based on the conditions of the time and updates that happen as well as the dynamics of the website.
If you charge by month, identify which tasks that you have completed and offer to add in audits to showcase how the keyword rankings are changing. SEO is more than content, so add in different types of services within SEO, such as internal / external linking and how much, optimisation of content, technical services for the website. Define how much you want to charge with each of these.
I've worked with SEO clients for over 12 years and can help you too build your business as well!
You ask a good question. This question is similar to when startups ask me which would be the best business model or pricing mechanism.
My answer, which might simple simple (but read on) is: both.
People like to have the option to choose. It lets them feel more in control, especially when having to pay for services. I have personally used seo services in the past, and never agreed to pay for the per month option as too many companies were abusing this option and it comes with uncertainty for the client.
So, what you should do is create two payment options: one based on results (keyword ranking) and one based on the per month method.
A few important things to note when doing the above:
1. Do not offer the results based option if you don't think that you can reach results due to limitations/conditions on your client's websites.
2. Make sure the results based offer reflects all your costs, the risks and the desired profit that you want.
3. Specifically for SEO services, make it clear (upfront) to your client that they will need to make certain changes to their website for your service to work.
There are a few other issues that you need to cover. I will be happy to discuss these by phone.
p.s.: if you added the link in your question for SEO purposes, then: on the one hand - good job. On the other hand, for people who understand SEO, they might think that you're using black hat methods and then decide to refrain from using your services.
Charging by keyword is an old tactic which can backfire since there is no guarantee how much time it will take to bring up a link on the first page. Getting new resources and pages on Google's first page has become highly complex.
I run a marketing agency and we have a lot of SEO projects running. We charge all our clients on the basis of work done on a monthly basis. If you will do good SEO work for a couple of months, the results will start trickling in in the form traffic and engagement. Use these improvements to prove your work.
You have built a site but what are you doing to get clients? Initial clients are the hardest to acquire. Case studies can be a huge asset when you are reaching out to potential clients. Look at some of our case studies to learn how to build some for yourself!
Good luck with your work!
Charging a fee for SEO projects may be complex because clients do not immediately understand the value of it. Also trying to link your SEO results to a measurable KPI (e.g. traffic coming from SEO can also be tricky). My suggestion is to offer flexible models depending on the nature of your client businesses: you can go from a flat fee service for clients where a 360 SEO optimization may be needed to punctual fees based on page optimization. Also I do always suggest you to offer an SEO audit as starting point of your SEO services (you may then decide whether to charge for this or not depending on the client).
I would suggest on a per month basis. The development required for the keyword ranking solution will not do your business well. A marketing approach and to focus on the high level purpose of your program would be more beneficial.