Hello:
Great point to ponder, especially as you're eying raising money.
Assaf offers some excellent advice which I would complement with:
* being realistic about the amount you're raising, the venue for the fundraising and your company's niche in the marketplace is essential for keeping perspective
* raising money is a full-time job -- if you do not commit the time, your efforts will falter
* a concise, well-constructed pitch helps get to a quicker "no," which can be just as valuable as a drawn-out "maybe."
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby