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Sales: Working on a new product for major conference and event organizers. Trying to get customers to prepay but customers are finding that risky. Help?
RL
RL
Randy Larson, Founder, Salmon Creek Outfitters,Inc. answered:

Your question is all about trust. Do the customers trust your company? But of course, you cannot establish trust overnight.

Secondarily then, this becomes about copyrighting 101.

Is the offer crystal clear, have you provided social proof (testimonials from happy customers), and is your 100% money back guarantee clearly stated on the offer page?

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