Question
There is a product which I as a contractor install on homes in my city for which I charge $1000 - $2000. My supplier has 77 locations in 25 states. I would like to market this same product online to homeowners in those particular states and have the product installed by local installers who are connected with my supplier in that location.
I have a target audience. Middle aged to elderly retired men who have discretionary income and are active in golf, hunting, fishing, etc. ( too busy to mess with home improvements ).
Answer
I would focus on building custom audiences natively on social media based on those 25 states, age, and either pages they follow or interests and behaviors with a simple and compelling call to action (email for more info, call, etc...)
