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Expert
MenuEder Holguin Serial Entrepreneur I Digital Marketing Expert
Eder Holguin is a CEO, Serial Entrepreneur, Digital Sales, and Transformation Expert with more than 20 years of industry expertise helping companies scale revenue, optimize Sales/Marketing processes and improve productivity. His clients range from brand name Fortune 500 companies to innovative start-ups.
3
Calls |
23
Reviews |
Areas of Expertise
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EH$6.67/min per minute(2)Audience DevelopmentEder Holguin • New YorkCreated 11 years ago in Sales & Marketing / Social Media MarketingWith over 20 years of experience in Digital Marketing. I can help you launch, market, and sell your product online. - Define your Target Audience - Identify your Ideal Influencers - Review your Content Strategy - Content Syndication and Syndication - Content AmplificationEder Holguin New York(2)
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EH$6.67/min per minute(2)NFT Marketing and ProjectsEder Holguin • New YorkCreated 11 years ago in Technology / OtherI will help you market your NFT Project - Identify Ideal Buyers - Build your Marketing Materials (Presentations, Copy, Content, and Materials) - Build your Marketing Funnel - Optimize paid Social and Digital Media for NFT Buyers - Build Visibility for your products via Groups, Forums and Communities - Build your Affiliate MarketingEder Holguin New York(2)
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EH$6.67/min per minute(2)Digital TransformationEder Holguin • New YorkCreated 11 years ago in Business / Getting StartedNeed help migrating your existing business and navigation the complicated world of digital marketing? data, programmatic media buying, e-commerce, content marketing. I can help you understand and navigate this complicated world and generate a winning strategy to transform your business.Eder Holguin New York(2)
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EH$6.67/min per minute(2)EntrepreneurshipEder Holguin • New YorkCreated 10 years ago in Business / Getting StartedNeed help bringing your idea to market. Create an valuable proof of concept. Avoid first time entrepreneur mistakes we all make? I will help you go from paper to reality.Eder Holguin New York(2)
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EH$6.67/min per minute(2)Startup CoachingEder Holguin • New YorkCreated 9 years ago in Business / Getting StartedI have started and sold 3 companies and have advice several startups including: Krush.com, Integrate.com, Sqor.com and others... I will coach you and help you build an MVP, find product/market fit and teach you how to create a marketing and sales strategy to get your first clients.Eder Holguin New York(2)
- Reviews 23
- Answers 9
Great call! Eder has started and sold 3 companies and is a great resource for first-time CEOs.
Source: Clarity Eder Callejas Sep 1, 2015Eder has been extremely helpful in helping us launch our digital marketing campaign. We didn't have a clue as to how we would go about it - but he has removed a lot of stress in walking us through the process which he apparently knows well.
Source: Clarity Marie Dean Aug 25, 2015I had the luxury of working w/ Eder while at MediaWhiz. His knowledge and expertise helped MediaWhiz get into the performance based lead generation space. He helped me learn the space early on in my career and I thank him for that.
Source: LinkedIn Craig Rosenfeld Apr 25, 2014I have had the pleasure to work with Eder at both Integrate and Virtual Fan Network. Eder is an innovator who has the ability to understand how creativity and business models work together. Eder is a great leader, hard working, proactive, collaborative executive and holds himself to the highest standards of work ethics and morals.
Source: LinkedIn Ken Epstein Apr 25, 2014It was a pleasure working with Eder at Integrate. He brought great leadership to the company and always had a wonderful attitude no matter what the circumstances were.
-Jeremy
Eder is a great guy to work with. He's extremely professional, proactive, and forward thinking. Eder has a great way about him that makes you interested in doing business with him. Eder is a true asset to his company and I highly recommend him both personally and professionally.
Source: LinkedIn Evan Weber Apr 25, 2014Eder is a thorough and astute business man. I've had the privilege of exploring investment ventures with him and over time, I've followed and seen his ability to identify trends before they are obvious to the masses.
I should confidently say he has the gift of foresight, so very rare yet absolutely essential in today's fast changing business world. I recommend Eder and his visionary insight so appropriate for the current pace of the ever changing field of online business adaptations and applications.
Eder is an amazing professional with an impeccable track record. He is focused and committed to a fault and strives for perfection every time! His desire to succeed is energizing!
Source: LinkedIn Emilio Mahomar Apr 25, 2014Eder is one of the most positive thinkers I have ever met and he is an asset to any company. I enjoy working with him and I hope to do so for many years to come. If you want results he will get it done for you.
Dave
Source: LinkedIn Dave O'Hanlon Apr 25, 2014I've worked with--and been friends with-- Eder for almost 12 years, and I feel I can comment quite accurately on the man's natural gifts and the skills he's cultivated: Eder is an acutely intelligent, clear-thinking individual with a keen ability to see deeply into a--for some--confusing scenario to tweeze out the truth. Equally valuable, he has a talent for construing a present scenario into it's likely future disposition. Translated into the world of marketing, the benefits of such a combination are obvious-- Eder has fostered success after success after success.
On top of it all, Eder is a genuine & decent human being-- commodities which make him that much more of a pleasure to have as a friend and work with. I've worked with him in parallel, and reported directly to him, and I can wholeheartedly recommend Eder 110%.
Source: LinkedIn Todd Baamonde Apr 25, 2014I would focus on building custom audiences natively on social media based on those 25 states, age, and either pages they follow or interests and behaviors with a simple and compelling call to action (email for more info, call, etc...)
I get calls from business owners just like you all the time. The best answer I can give you is this: Find someone who understands the online world and can help guide you through the entire process from: validating your business online, planning, strategy, execution. DO NOT try to learn everything yourself. Continue building your off-line business and after understanding if there's a way to make it work online, find a person to help you do that or you'll end up diluting your time and efforts, which may affect your existing business.
I think you are asking the wrong question. The focus should not really be in the best channel. It should be: Who is my ideal customer? What is the best way to present my product to them and where is the best place to reach them?
if you understand your messaging well and what is unique value proposition, you can experiment and test different channels.
There are some angel investors that may invest in your business, depending on how much traction you have but most investors want to see a proof of concept and some traction. The best advice I can give you is try to get the app done and continue to have conversations with investors outside of your family and friends. All you need is to find someone who believes in your vision. Even if you don't find an investor who is willing to take the risk, the worst case scenario us you build some good relationships that can be leverage later and you will get some valuable feedback on your product.
Good luck.
Focus on validating your idea and finding partners that will provide you with good feedback and case studies. That will be more valuable when going to market.
Being an entrepreneur requires a lot of different personality traits. You mentioned having lots of ideas and being creative, which is what most people associate with being an entrepreneur. What I've found is that being creative and having great ideas may be well suited if you want to be an inventor but is not necessarily the best trait for an entrepreneur as you clearly are aware from your post.
In my opinion, you need to develop thick skin to bounce back from failure and be incredibly resilient to keep pushing through when things do not go well, and trust me this happens in every business or venture. Having that type of never give up attitude combined with being able to sell yourself, your idea and your product is more important than having great ideas. Plenty of people have amazing ideas but never do anything with them or they start but give up quickly when things don't go their way.
I hope this helps.
I doubt you need a developer or a designer. I think you need someone who can help you review your current strategy and put an efficient sales/marketing plan in place in order to acquire users and monetize them effectively.
There are several things you can do:
1- Get a job to cover your expenses until you figure out your long term plan
2- Look for a startup in a similar vertical/category and offer your services. Failure is a great teacher and if you can help another startup avoid the same mistakes you make that can translate into a great service.
3- Do some consulting for other companies. Find companies that need your specific level of expertise and go out there and pitch your services on a consulting basis.
Good luck
There are different ways that you can make a profit from a Facebook group. The key is to understand your audience and know what type of services/products they would be interested in.
You can charge businesses or companies that are looking to target that specific audience a flat fee and post their products/services on their behalf.
You can add affiliate links for products or services that are relevant to your audience and earn commissions on the sales/leads generated from those links.
You can sell advertising on a CPC basis.
Etc...
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