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Clarity

Eder Holguin

New York

Eder Holguin is a CEO, Serial Entrepreneur, Digital Sales, and Transformation Expert with more than 20 years of industry expertise helping companies scale revenue, optimize Sales/Marketing processes and improve productivity. His clients range from brand name Fortune 500 companies to innovative start-ups.

$6.67/min

3 Calls

23 Reviews

25 minutes
Avg. call

Entrepreneurship Advertising Content Marketing Affiliate Marketing Digital Media Audience Development Digital Transformation Traffic Monetization

Call me to talk about

Audience Development

With over 20 years of experience in Digital Marketing. I can help you launch, market, and sell your product online.

- Define your Target Audience
- Identify your Ideal Influencers
- Review your Content Strategy
- Content Syndication and Syndication
- Content Amplification

NFT Marketing and Projects

I will help you market your NFT Project

- Identify Ideal Buyers
- Build your Marketing Materials (Presentations, Copy, Content, and Materials)
- Build your Marketing Funnel
- Optimize paid Social and Digital Media for NFT Buyers
- Build Visibility for your products via Groups, Forums and Communities
- Build your Affiliate Marketing

Digital Transformation

Need help migrating your existing business and navigation the complicated world of digital marketing? data, programmatic media buying, e-commerce, content marketing. I can help you understand and navigate this complicated world and generate a winning strategy to transform your business.

Entrepreneurship

Need help bringing your idea to market. Create an valuable proof of concept. Avoid first time entrepreneur mistakes we all make? I will help you go from paper to reality.

Startup Coaching

I have started and sold 3 companies and have advice several startups including: Krush.com, Integrate.com, Sqor.com and others... I will coach you and help you build an MVP, find product/market fit and teach you how to create a marketing and sales strategy to get your first clients.

Answers 9
Reviews 23

Answers

Eder Holguin answered

I have 3 boating sites that I would like to relaunch. Where can I find people to help with the process. I would make them equity partners in exchange.

I doubt you need a developer or a designer. I think you need someone who can help you review your current strategy and put an efficient sales/marketing plan in place in order to acquire users and monetize them effectively.

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Web Design & Development

Startups

Start-ups

Eder Holguin answered

My startup just failed. What could I start to "immediately" generate $1,000/mo?

There are several things you can do:

1- Get a job to cover your expenses until you figure out your long term plan

2- Look for a startup in a similar vertical/category and offer your services. Failure is a great teacher and if you can help another startup avoid the same mistakes you make that can translate into a great service.

3- Do some consulting for other companies. Find companies that need your specific level of expertise and go out there and pitch your services on a consulting basis.

Good luck

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Entrepreneurship

E-commerce

Business Development

Eder Holguin answered

I have a facebook group with over 6000 members. It is a lot of admin-work. How can I make profit out of this group?

There are different ways that you can make a profit from a Facebook group. The key is to understand your audience and know what type of services/products they would be interested in.

You can charge businesses or companies that are looking to target that specific audience a flat fee and post their products/services on their behalf.

You can add affiliate links for products or services that are relevant to your audience and earn commissions on the sales/leads generated from those links.

You can sell advertising on a CPC basis.

Etc...

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Facebook

Facebook Marketing

Groups

Eder Holguin answered

When is the best time to trademark a logo or name? Does the order matter? We are launching our beta site in a few weeks. Should we do it now or wait?

Focus on validating your idea and finding partners that will provide you with good feedback and case studies. That will be more valuable when going to market.

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Trademarks

Startups

Eder Holguin answered

How do you know if you are meant to be entrepreneur? is this learned or is it a personality? Do you really need to be a psychopath?

Being an entrepreneur requires a lot of different personality traits. You mentioned having lots of ideas and being creative, which is what most people associate with being an entrepreneur. What I've found is that being creative and having great ideas may be well suited if you want to be an inventor but is not necessarily the best trait for an entrepreneur as you clearly are aware from your post.

In my opinion, you need to develop thick skin to bounce back from failure and be incredibly resilient to keep pushing through when things do not go well, and trust me this happens in every business or venture. Having that type of never give up attitude combined with being able to sell yourself, your idea and your product is more important than having great ideas. Plenty of people have amazing ideas but never do anything with them or they start but give up quickly when things don't go their way.

I hope this helps.

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Entrepreneurship

Eder Holguin answered

When and how can I find an external investor?

There are some angel investors that may invest in your business, depending on how much traction you have but most investors want to see a proof of concept and some traction. The best advice I can give you is try to get the app done and continue to have conversations with investors outside of your family and friends. All you need is to find someone who believes in your vision. Even if you don't find an investor who is willing to take the risk, the worst case scenario us you build some good relationships that can be leverage later and you will get some valuable feedback on your product.

Good luck.

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Investments

angel investing

Raising Venture Capital

Eder Holguin answered

What is the best way to market a home improvement product and service online to a national audience?

I would focus on building custom audiences natively on social media based on those 25 states, age, and either pages they follow or interests and behaviors with a simple and compelling call to action (email for more info, call, etc...)

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Online Marketing

Social Media Marketing

Social Selling

Eder Holguin answered

What is the best advertising channel for my new e-commerce website?

I think you are asking the wrong question. The focus should not really be in the best channel. It should be: Who is my ideal customer? What is the best way to present my product to them and where is the best place to reach them?

if you understand your messaging well and what is unique value proposition, you can experiment and test different channels.

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Advertising

eCommerce

Marketing Strategy

Eder Holguin answered

I have a business off-line which is working, however, I am not satisfied. How can I make it popular in the online world?

I get calls from business owners just like you all the time. The best answer I can give you is this: Find someone who understands the online world and can help guide you through the entire process from: validating your business online, planning, strategy, execution. DO NOT try to learn everything yourself. Continue building your off-line business and after understanding if there's a way to make it work online, find a person to help you do that or you'll end up diluting your time and efforts, which may affect your existing business.

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Social Media Marketing

Advertising

Online Marketing Strategy

Reviews

Great call! Eder has started and sold 3 companies and is a great resource for first-time CEOs.

Eder Callejas Source: Clarity

Eder has been extremely helpful in helping us launch our digital marketing campaign. We didn't have a clue as to how we would go about it - but he has removed a lot of stress in walking us through the process which he apparently knows well.

Marie Dean Source: Clarity

I had the luxury of working w/ Eder while at MediaWhiz. His knowledge and expertise helped MediaWhiz get into the performance based lead generation space. He helped me learn the space early on in my career and I thank him for that.

Craig Rosenfeld Source: LinkedIn

I have had the pleasure to work with Eder at both Integrate and Virtual Fan Network. Eder is an innovator who has the ability to understand how creativity and business models work together. Eder is a great leader, hard working, proactive, collaborative executive and holds himself to the highest standards of work ethics and morals.

Ken Epstein Source: LinkedIn

It was a pleasure working with Eder at Integrate. He brought great leadership to the company and always had a wonderful attitude no matter what the circumstances were.
-Jeremy

Jeremy Bloom Source: LinkedIn

Eder is a great guy to work with. He's extremely professional, proactive, and forward thinking. Eder has a great way about him that makes you interested in doing business with him. Eder is a true asset to his company and I highly recommend him both personally and professionally.

Evan Weber Source: LinkedIn

Eder is a thorough and astute business man. I've had the privilege of exploring investment ventures with him and over time, I've followed and seen his ability to identify trends before they are obvious to the masses.
I should confidently say he has the gift of foresight, so very rare yet absolutely essential in today's fast changing business world. I recommend Eder and his visionary insight so appropriate for the current pace of the ever changing field of online business adaptations and applications.

Charles Bwayi Source: LinkedIn

Eder is an amazing professional with an impeccable track record. He is focused and committed to a fault and strives for perfection every time! His desire to succeed is energizing!

Emilio Mahomar Source: LinkedIn

Eder is one of the most positive thinkers I have ever met and he is an asset to any company. I enjoy working with him and I hope to do so for many years to come. If you want results he will get it done for you.

Dave

Dave O'Hanlon Source: LinkedIn

I've worked with--and been friends with-- Eder for almost 12 years, and I feel I can comment quite accurately on the man's natural gifts and the skills he's cultivated: Eder is an acutely intelligent, clear-thinking individual with a keen ability to see deeply into a--for some--confusing scenario to tweeze out the truth. Equally valuable, he has a talent for construing a present scenario into it's likely future disposition. Translated into the world of marketing, the benefits of such a combination are obvious-- Eder has fostered success after success after success.

On top of it all, Eder is a genuine & decent human being-- commodities which make him that much more of a pleasure to have as a friend and work with. I've worked with him in parallel, and reported directly to him, and I can wholeheartedly recommend Eder 110%.

Todd Baamonde Source: LinkedIn

Eder has an undeniable passion for this industry. His vast knowledge and experience in internet marketing makes him a valuable asset in any business relationship. With that said, one of Eder's most defining attributes is his eagerness to contribute. He does not only provide value to strategic relationships, but improves the industry as a whole. For these reasons, it is my pleasure to recommend Eder, I highly recommend his work to anyone

Russ Kordik Source: LinkedIn

Member since April 2014