The vast majority of donations are provided by individuals, not corporations or foundations. The best approach to building a base has to begin with your personal relationships; if your cause is worth funding, ask everyone you know to support it. If you’re embarrassed to ask your friends and family to support you... it’s going to be impossible to get funding from strangers.

The most effective way to build a nonprofits’ revenues is through recurring (monthly) giving. Set this up from the beginning to train your donors to consider you a part of their monthly budget. This will increase their overall annual support and decrease lapse rate.

Best of luck to you!