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Sales: How to I find qualified leads for my video production company?
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Elliott Kaye, Creative Director @ Animotion Studio answered:

So you're looking for ways to find qualified leads for your video production company, but you're not sure what the best approach is? No problem! Here are a few ideas that could work:

Send targeted emails: Research potential clients who could use your services and send them personalized emails that speak to their needs. You can use free tools like Mailchimp to create and send campaigns.

Use LinkedIn: LinkedIn can be a goldmine for finding new clients. Look for businesses or individuals who fit your target audience and reach out with a personalized message. You might need to sign up to LinkedIn navigator for this to be effective.

Cold call: It may not be the most fun option, but cold calling can be effective. Research potential clients and have a script ready. Be ready to answer questions and offer a free consultation.

Create content: Show off your skills by creating high-quality content like blog posts, videos, or social media content. This can be a slow burn as you build up your audience, but can be an effective, and affordable lead-generation strategy.

Attend events: Attend industry events and network with potential clients.

Finding high-quality leads takes time and effort. Stay patient and focus on building relationships with potential clients rather than just trying to make a quick sale.

At www.animotionstudio.com.au I focus on building long-term relationships with my clients, so that they trust me as their go-to video person, and they often recommend my studio to their networks.

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