I have tried a lot of stuff: FB ads, SEO, Google PPC, and more. Some have worked (PPC and SEO) while others have failed (FB ads) However, I feel its time to work on cold sales and build a quality lead list - what is the best, most cost-effective way to do this?
Do pro-bono work with brands and influencers locally.
You have to figure out your angle (and maybe you have)
But I personally would begin to network with small businesses in the area who have worked with influencers. I would go in an say that I want to enhance the work that's being done with influencers to increase their ROI -- in that relationship you now have two people-- the influencer who is going to need ongoing work and the business and brand that could hire you separately depending on your work.
I don't think spending a ton of time on advertising when you are a creative is the best route to go-- you need to be creating and leveraging relationships.
Make no mistake though-- when money starts coming in you better HIRE someone who specializes in advertising ASAP. If you could have figured it out, you would have already-- accept that it's a weakness for you and move on to what you know how to do best.
Hope this helps you with some initial ideas!
Hire a specialist who can create custom list based on your specification.
Make sure the list you procure follows the following for best results:
1) You own the rights.
2) vendor can't sell the contacts to anyone else
3) They are all legitimately obtained and comply with CAN-SPAM and GPDR regulations
4) They're relevant to your product/service
Low cost list is a reflection of illegitimate contacts being sold and resold and obtained through illegal practices.
So take help of someone like me :)
Hi:
Looks like you've done some legwork already, which is great because a portion of your answer lies in the work you've already done.
Who has been receptive to your past efforts?
What roles do they have?
What insights did they offer in terms of what they're looking for in projects and a video production company?
What messages of yours seemed to resonate more than others?
Now extend that into building a focused list. For example, maybe it's CMOs in a specific vertical that love your 3-minute storytelling. Or perhaps its early stage companies that are looking for crowdfunding videos.
Armed with that ideal customer, either do the research yourself--digging through websites and resources--or buy a list with some specific parameters.
If you wish to discuss, send me a PM through Clarity for 15 free minutes.
Cheers,
Kerby
I would work with local businesses where you can actually go into a business cold and sit down with someone. Anyone who owns a business is constantly getting hit up by Google Ads calls, people trying to sell SEO, merchant processing, etc. I think seeing someone face to face will instill more confidence and also seperate you from everyone else trying to sell them services.
Personally I might suggest focusing on dental offices. My girlfriend works for a dental office so I have some insights into their industry. At least in my area, ie Chicago suburbs, dentists are clueless about marketing, building websites, advertising, etc.
They all seem to go to these same conferences in Texas and they all share the same bad knowledge with each other. Her dentist is paying something like $250 a lead to 1-800-Dentist and the leads are absolute crap. That money put into even a short video ad which would do wonders to rank on Google as well as could be used in FB ads, Youtube Ads and other formats would be so much better spent IMHO.
I'm actually looking into starting kind of a full service marketing agency specializing in working with dentists ie building websites, handling their social media and PPC advertising, etc. I think video could be very powerful with them, especially since many people are fearful of dentists so showing a dentist in a more human way, personalizing them, showing a bit of their bedside manner I think would go a long way in converting video viewers to clients.
Consider hiring a PR. That way you can focus more on the business side of your business. There are many PR graduating out of college that would love to put their skills to work. Zip recruiter is a great place to start.
I concur with all these great insightful suggestions
May be some more tips:
Answers to these questions would help you get a clarity
for your lead generation strategies
a. Your ideal target audience or ideal target customer
(dont be everything to everybody-- you can have clusters but better to focus on one or two profitable groups
b. What has been your free promotion material that brings in the foot falls
c. have you identified the Top 3 problems the face while they outsource their video production to you
d. How do you solve them differently when compared to your compettitors
e. Do you know how do they reach out and select a video production company --- How do they buy
f If you have identified these 3 problems -- have you put them in your communique Does that resonate with them
g. Do some data mining (as you have tried FB,Google etc
What has worked in the past--- Who is your ideal target customer How big is this market and how do you communicate and get them on board
h. What products do you have for upselling or cross selling or backend selling-- if you already have a steady base
i: Offer some thing radical that is not being offered by your competitors
j: Do you have a "Customer Delight Program" so that you can get referrals and testimonials from your happy customers
Hope that helps
All the best
BP
Business Growth Specialist
Chartered Marketer UK
vibavam.com
Armed with that ideal customer, either do the research yourself--digging through websites and resources--or buy a list with some specific parameters.
Hi there! I know how hard it is to attract quality leads and the fact is that more often than not you have to go find those quality leads because they may not even know what to search to find you.
When I started my video production company I developed an approach that worked really well. Let's setup a call and I would love to share the details with you.
To get qualified leads, focus on your industry - If you sell medical devices you will not need to locate any hardware stores, but hospitals might be interesting to you. It also pays to get creative, target businesses that supply hospitals, or find smaller clinics that might have a use for your product if only the right sales rep came along. Maintaining a positive attitude and understanding the benefits your product will have for the company is essential. Getting past the gatekeeper creates an opportunity for a pitch with a decision maker. Create a relationship - It is no secret that sales are a result of relationships. People buy from people they trust. They know you are trying to sell them something, but they also need to know you have their best interests at heart.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
I run a video production company — we're five years old and will have 30 employees by June, entirely bootstrapped. I think the best thing is literally the following for the first three years:
1. Handpick 100 of the best companies you'd like to provide video production services to.
2. The companies could relate to a domain you have knowledge, expertise or interest in; let's pick real estate as an example.
3. Craft highly specific outreach to each real estate company you'd like to work with, and ensure that you reach out to a marketing manager, or head of marketing via Linkedin instead of emailing the company email address (i.e don't send your crafted email to hello@realestatecompany.com). It needs to be a specific person and you must put the work in to find them. A premium Linkedin Sales Navigator can do this well, but there are also less expensive tools out there.
4. You'll get responses, so then it's a matter of doing a smaller, faster project to gain trust with your prospect. After that, you'd be surprised how much yield you can get out of a prospect that has a highly recurring business model; real-estate is one such example.
If you're after a cheap way to gain leads, this is it. A founder can do it with pure sweat, and even with paid sales people, I've found the CPAs to be unbelievably cheap when compared to the high LTVs of video production services.
Lastly, I would 100% localise to your state or county and then expand out once there's no more good prospects that you can find. It will be easier for a marketing manager to justify if you're in closer proximity to them; remember they're spending $1000+ at least, so the closer the better.
Lastly, you need to go all-in on a website that plays all your videos; size of portfolio and quality of portfolio matters. You can see an example of our video production company's folio here: https://vidico.com/our-videos/?industry=&type=#our-videos
Hope that helps!
So you're looking for ways to find qualified leads for your video production company, but you're not sure what the best approach is? No problem! Here are a few ideas that could work:
Send targeted emails: Research potential clients who could use your services and send them personalized emails that speak to their needs. You can use free tools like Mailchimp to create and send campaigns.
Use LinkedIn: LinkedIn can be a goldmine for finding new clients. Look for businesses or individuals who fit your target audience and reach out with a personalized message. You might need to sign up to LinkedIn navigator for this to be effective.
Cold call: It may not be the most fun option, but cold calling can be effective. Research potential clients and have a script ready. Be ready to answer questions and offer a free consultation.
Create content: Show off your skills by creating high-quality content like blog posts, videos, or social media content. This can be a slow burn as you build up your audience, but can be an effective, and affordable lead-generation strategy.
Attend events: Attend industry events and network with potential clients.
Finding high-quality leads takes time and effort. Stay patient and focus on building relationships with potential clients rather than just trying to make a quick sale.
At www.animotionstudio.com.au I focus on building long-term relationships with my clients, so that they trust me as their go-to video person, and they often recommend my studio to their networks.
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