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Question

I've launched a new software program. The basic function is each customer imports their own data into the system. That data can then be shared with the other customers using the software in order to increase effectiveness of their research. As each customer joins, the value of the shared data increases exponentially. I'm very close to getting my first non paying user on the platform which I landed through my powerbase. I've offered to let several other customers use it for free during a "beta test" period until their fiscal year for budgets arrives (July of 19).

My thought process is that I build credibility by having active users and amassing the shared data. In addition, I can get feedback to improve and fine tune the product as well as get some good testimonials which will help with future sales.

The cost to let them use the system for free is very minimal compared to what the future revenue will bring if they purchase a license in July '19.

Am I on the right track with this thought process?

Thanks for your help.

Brian

Marketing Strategy

Answer

Edward Matin answered

I have been in your shoes. similar project where I had to give trial runs for people to appreciate a system. I would say the cost is necessary for your exposure. It will build customer Confidence. Take on the free-trials and account for it as Marketing expenditure. All the best. you are free to call me for more advice. Im glad to assist. Is there any prior experience you have had with referral marketing?