Loading...
Answers
MenuWhat are the best ways for early marketing apps to increase users and connect with brands?
App immerses users in brand education through gamification.
Answers
Hey,
I am CEO @ Incredo (www.incredo.co) and we do app marketing for start-ups
Assuming you have already on Google Play or Appstore you may consider submitting your app to other marketplaces as well. There are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.
These are some very good app stores that you should consider:
--GetJar
--SlideMe
--Opera Mobile Store
--AppsLib
--Amazon Appstore
--AppBrain
Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, however, if you manage to get things right the first time, you can expect to enjoy a little stardom.
These are some of the most famous app awards sites:
--Appy Awards
--Best App Ever Awards
--AppCircus competition
--Apple Design Awards
--Appsters Awards
--Ericsson Application Awards
--The Webby Awards
--Best Mobile App Awards
--OZApp
Hope these help.
If you need any help with ASO or Paid user acquisition please let me know
Answer source: buildfire.com
It's a very broad question because this depends on the industry, where your audience is, their demographics, etc. But I think a general answer would be word of mouth. If it is your product, start hitting events and visiting potential customers, offer them a 5 minutes presentation on why they need to use your product. Make that all day every day and you will get your firsts users and your first feedback to improve
You can promote your app via Google AdWords. It will allow you to reach users who use similar apps for instance.
It is also important to use a remarketing campaign that will encourage users to re-engage with the app.
Social media is another great place to start.
Based on my experience working on apps in the start up realm is to get your first user in the door. How you appeal to them depends on which market you are in... Which, I would be happy to set up a call about.
To give you a broad idea you can go several routes - discount, word of mouth, paid.
Depending on your app, gamification will also have to be research and validated through design. As a UX/UI designer, we have tons of background of how to best get the user hooked on their brand. To put it simply there needs to be some motivation and then a reward system.
Hope this helps!
Related Questions
-
How to price conversion rate optimization?
I provide conversion optimisation services on a price per day on a rolling monthly basis. I did it this way, because my background is in software development consultancy and everything was estimated and billed out on a daily basis. I also provide one off services which is normally priced based on how long it would take to complete. I prefer to work with customers on a rolling monthly basis because I can have an impact on many aspects of their digital marketing and business processes. It means I'm also not tied to only creating split tests but have the freedom to advise and have a positive impact on multiple areas of a business.KM
-
How does the dating app Hinge market and acquire interest before they enter a new city?
They are getting interest through their traction in other cities. Since they are already in 20 cities and have approximately half a million users if you look at their Android app (https://play.google.com/store/apps/details?id=co.hinge.mobile.android), they can simply wait until one city "tips". This might also just be a strategy to artificially use scarcity since it works sometimes, such as with Mailbox(http://www.nirandfar.com/2013/07/psychology-of-scarcity.html). I think it doesn't really matter if they launch city after city, as they have $8M in funding and can just spend $5,000 on Facebook Ads and get 1,000 user in one city within a day. The effect of scarcity makes sense, if you are new and if you're a hyped startup such as Mailbox used to be. On the other hand, it makes sense if you don't have the resources to launch in many cities such as Uber, because they need the drivers first. I can also schedule a call, where I can tell you more about this as I've done a lot of apps and have a social network myself with Tennis Buddy.MK
-
What should I do to have my first client on Clarity.fm?
I started on Clarity just by answering questions last summer. I used to love Quora but really disagreed with a number of changes they made and so when Clarity launched answers, I started answering questions. I'm incredibly busy but let's face it: we all have extra time. We spend it looking at our phones, on Facebook, socializing with friends, whatever way each person does it, we all spend time on non mission critical stuff. Because I genuinely enjoy helping others, I treated Quora as a way of relaxing the same way others would read news sites or blogs. And so I switched all that time to Clarity by answering questions. I don't recall the exact specifics but by providing real answers (not just, "call me, I can help you), I had my first call request within about a month of my first answer. And I got a nice review. And some more questions answered, and a couple more calls, and a couple more reviews. And from that point, the call volume increased. Simultaneously, I started referring all "can I pick your brain" requests on LinkedIn and email to my Clarity account. And so some calls initiated that way. More reviews. Now, a year later, I have done over 200 calls, with the majority of it inbound from Clarity. Take it from me, if you make the time, and provide genuine help to people, you will get rewarded for it. But like anything in life, if you're not willing to invest the time and resources, you're unlikely to see any return.TW
-
How can I convince a client to sign up a 12 month SEO contract?
The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.MH
-
What is the best mobile app install tracking solution? By this I mean a solution that truly (or nearly) tracks click to install of app on iOS.
Sure, it's correlative for technical reasons, iTunes / AppStore does not provide (yet, might change) a mechanism for that, so 3rd parties have to build their own. I recently discussed with people from Adjust and I was really impressed. HasOffers / MobileAppTracking seems to be a good choice as well.AJ
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.