App immerses users in brand education through gamification.
Based on my experience working on apps in the start up realm is to get your first user in the door. How you appeal to them depends on which market you are in... Which, I would be happy to set up a call about.
To give you a broad idea you can go several routes - discount, word of mouth, paid.
Depending on your app, gamification will also have to be research and validated through design. As a UX/UI designer, we have tons of background of how to best get the user hooked on their brand. To put it simply there needs to be some motivation and then a reward system.
Hope this helps!