What are the major things need to be a focus for lead generation through the website?
The answer to this question covers a massive terrain.
You can search for generalized answers.
For more specific answers, likely best you connect with someone who is successful in your niche + talk with them about how they do lead generation.
The gold standard, write a blog about your niche + monetize with Adsense, then after you develop your own products to sell, replace the Adsense Ads with your own Ads.
I would like to share my experience on this topic. The things which I will say is the things which I have tried.
Your website is more than a digital placeholder – or at least it should be. Whether you use your website to generate visits to your brick-and-mortar location, sell products online, or boost subscription rates, these seven tips can help you generate more leads from your website. With competition increasing at a dramatic rate in the online world, it is important to ensure that you are making the most of your visitors. Driving traffic can be costly and if your website is not developed in an appropriate manner, your business could be suffering.
1. Create A Micro Landing Page
Internet users have notoriously short attention spans, which means you have just a few seconds to convince them to stick around and spend some quality time on your website.
A micro landing page is a full-page popup that appears in response to specific user behavior, such as hovering over a block of text or attempting to click off your site. Adding a well-designed micro landing page to your home page can increase conversion rates by 15%.
2. Add Your Phone Number
While adding a phone number to a website might seem a bit backward, nothing says “scam website” like one that’s completely devoid of basic contact information. Adding your phone number helps boost the credibility of your company while giving your prospects another way to reach out to you.
3. Include Your Address or Location
According to a study by Google, “4 in 5 consumers use search engines to find local information.” Half of all consumers who search for local businesses on their smartphone make in-person visits the same day, and 18% of local smartphone searches “lead to a purchase within a day.” Adding your address to your website helps boost your credibility, increase your leads and drive sales.
4. Install Live Online Chat Option
Live chat can help drive sales and generate leads, regardless of what industry you’re in. This gives you a chance to dialog directly with a prospect who might otherwise be unwilling or unable to phone you – think commuters sitting on a bus, office workers stuck in a meeting, or anyone else who would rather type than talk.
5. Add Photos To Your User Testimonial Pages
Testimonials can be a great way to harness the marketing power of “social proof,” so long as your visitors believe those statements from happy customers and clients actually come from real, live people. Adding photos to your testimonial page can help you generate more leads by convincing your audience that there are real live people behind all those glowing reviews.
6. Use Explainer Videos
Internet users expect to get the information they want fast – that’s why explainer videos have emerged as one of the best tools for lead generation, especially when you’re dealing with a product or service that’s abstract or complex.
7. Make It Mobile-Friendly
According to the Pew Research Center, over three-quarters of all Americans 18 and older now own a smartphone, and close to 20% of smartphone owners use their mobile devices exclusively to access the internet. By making your website mobile-friendly, you’ll capture leads from the lucrative and ever-growing mobile internet user market.
While there’s no one-size-fits-all solution when it comes to boosting website lead generation, by implementing these simple tips you can transform your underperforming site into a strong, reliable driver of new leads for your enterprise.
For further queries you can consult me
Demand less of your leads. Offer more for them.
You need to find people who want what you're selling. You can't afford to weed them out. So your ad campaigns need to be specific. It's ok if they will only attract a small fraction of your potential market. As long as they only attract those people and no others.
It's not just about paying for ads, or clicks, or conversions. It's about the time it will take to weed them out.
The tried and true method is to get people to give you their email address. But that's getting harder, and it's getting easier to give a fake email address for spam. Even if they want what you're giving -- they can go setup a hotmail account and never check it after they've registered or gotten your download.
So what you want to do is offer them something for free -- no obligation. Share your knowledge. Entertain them. Get them coming back for more, because they want to.
And then, after they've made a commitment -- clicked a link, read an article, downloaded a whitepaper, etc. Then you can ask them if they'd like to hear more.
Not if they want to buy -- if they'd like to hear more. You give them 5 free tips via 5 weekly emails. Or you offer a free download. Or a trial membership. And then when that's done, you can ask if they'd like to hear more.
They will always know how to contact you to buy.