Demand less of your leads. Offer more for them.

You need to find people who want what you're selling. You can't afford to weed them out. So your ad campaigns need to be specific. It's ok if they will only attract a small fraction of your potential market. As long as they only attract those people and no others.

It's not just about paying for ads, or clicks, or conversions. It's about the time it will take to weed them out.

The tried and true method is to get people to give you their email address. But that's getting harder, and it's getting easier to give a fake email address for spam. Even if they want what you're giving -- they can go setup a hotmail account and never check it after they've registered or gotten your download.

So what you want to do is offer them something for free -- no obligation. Share your knowledge. Entertain them. Get them coming back for more, because they want to.

And then, after they've made a commitment -- clicked a link, read an article, downloaded a whitepaper, etc. Then you can ask them if they'd like to hear more.

Not if they want to buy -- if they'd like to hear more. You give them 5 free tips via 5 weekly emails. Or you offer a free download. Or a trial membership. And then when that's done, you can ask if they'd like to hear more.

They will always know how to contact you to buy.