SEO can be super tough, or super easy depending on the vertical, industry, and goals.

On the surface, for small businesses, SEO comes down to creating content and getting backlinks.

In reality though, there are tons of nuances that take months or years to test and get right. For example, you can't just create content without a strategy or research and expect to rank. You can't just blindly start cold emailing people and ask them to link to you and expect it to be successful.

One of the more complex areas of SEO is technical SEO. Enterprise organizations focus on technical SEO as a huge percentage of their time, because of their website's already massive footprint. More gains can be had by leveraging existing content to gain more traffic, than by creating new content, at least for the first few iterations. Likewise, the corporation's own PR and media wings are likely generating awareness and links without needing manual outreach.

Technical SEO can still be a huge part of a small business's site, especially when it comes to website relaunches. This is when a domain, design, structure, content, platform, etc has a massive change. There are 100 things to do to get it right, and more often than not, it fails.

Feel free to reach out to me for a call on Clarity, or read more about my background here https://www.greenflagdigital.com/technical-seo-consultant/