Odd as it may sound, the secret to good outreach, in my view, is to go narrower. Let me explain.

You have a number of offerings here:
- testing of new IT projects
- maintenance of existing ones
- mobile apps for four very different industries

Each of these seems to be very different markets, and I don't just mean the four different industries. I mean, for example, the testing of applications is very different from maintenance.

So, without knowing more about your current outreach campaign, I'd be focusing specifically on the expensive problem you solve, rather than the solution.

What's the business outcome?

For instance, in the high-end women's fashion industry, what is the app helping achieve? Reduce shoplifting, for example, using RFID technology. Or if it's in the very broad healthcare industry, are you helping reduce waiting room times by means of a virtual care app? Or again, if your app provides psychiatric care to farmers in remote communities, the value is huge for both the farmers and the psychiatric health providers.

But these are very different problems, with very different outcomes. Start with the problem and make it as specific as possible. Or start with a big promise (one that your service will fulfil!)

That's my advice without knowing more about the specifics.

Of course, I'd be honoured if you wanted to consider a call to help you get some more specific, actionable suggestions.

Anthony