How should I start selling on farfetch.com or yoox.com?

There are several options available which would work for SaaS. The best one I can suggest is Referral Program. The referral program would need to have Training Documentation well defined as well as marketing material. This would allow you to pay other consultants or individuals to pipe leads or signups to your site to get exposure. This is especially effective in SMB market and tends to be targeted to the customer who would purchase. The second is to be more specific in contacting specific demographic targeted customers (be aware in the US you must be subscribed to Do Not Call Registery to Scrub call list for telemarketing or be potentially be fined by US Government). You can engage Lead generators to accomplish this for you but be careful that they are registered and scrub their list against the US Do Not Call Registery. Email Campaigns are good if you have users who have requested to opt into receiving an email and also have opt out options to remove themselves from the list to comply with US and other countries SPAM Laws. Then there are advertising though multiple media types beyond email and banner advertisements such as radio, TV, Billboards, Magazines and other print media.

I've worked in the fashion industry for several years with and with numerous manufacturers. I think it is because it costs $$$ to make bespoke products. Generally consumers only want to pay $ or $$ for basic clothing. You would have to figure out how to sell basics for $$$. Let me know if you'd like a follow up!

First things first - you have 2 ways to monetise. 1 - build an audience 2 - get paid to write (not necessarily on your site). 1 - How to get readers and build an audience If you have an audience then advertisers will pay to promote to your audience. It's important that you ensure your audience find the adverts relevant and appropriate or they will unsubscribe. As a fashion blogger you can often get free product (clothes) from retailers in exchange for your writing about them. I recommend you then sell the clothing to raise funds. When you're a very good popular blogger you can charge money, till then, ask for product. The easiest way to get paid is to install Google AdSense on your site and in your email newsletters. I use FeedBlitz.com as my newsletter distribution service and they also insert adverts (from a different service) into the newsletters. 2 - Get paid to write - go research the online freelance marketplaces like Upwork.com, guru.com, freelance.com and find paid writing gigs. You can often re-purpose writing for your own site at the same time. I often re-use Answers from Clarity.fm for my own blog. Here's a good list of places to learn more http://www.bloggersclub.com/ is an agency representing bloggers to brands. http://www.hongkiat.com/blog/sites-to-get-paid-blogging/ Read anything by Neil Patel on how to grow your audience http://neilpatel.com/2016/01/17/six-figure-consultant-4-proven-services-every-blogger-can-offer-to-make-money-online/

Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"----the place of origin or earliest known history of something. Provenance is an important quality to convey in your brand's story especially when targeting the hipster demographic who are preoccupied by the origin of all things----they're generally well educated and like to know where everything that they consume comes from. Great branding: Branding is a combination of visual consistency that positions you as different from competitors. I would consider coming up with a different name. Warmth of Russia, to me, seems long and vague. Maybe going back to the idea of provenance, is there a Russian word that's easy to pronounce and unique? Maybe the particular city where the scarves are made of. Maybe some Russian lore that can be woven into your product's story. I would make a list of 50 different names and then narrow it down to something that you think clicks. I would redesign your site and visuals as well with consideration to photographic styles, font type, colors etc to something a little edgier and different. To me, the colors, font type seem a bit retiring, snoozy. Happy to discuss more because this is a bit more nuanced. As for your site, Squarespace is a great option for making a great, professional looking e-commerce site, and they make it hard to design anything bad. Related to this, excellent SEO practice will bring more traffic to your site. I'm sure there are plenty here on Clarity who can advise you on best practices there. Next, Social Engagement. You need to demonstrate people using your scarves, the making of the scarves, where the scarves come from, the yarn used for the scarves, etc. You can take pictures of all of these things and tell the story visually all on instagram. If you haven't already made an Instagram account, I would do so immediately. It will take time, but you can build a loyal following of people who believe in your brand story if you do a good job of visually telling it, and engaging with followers. Obviously there's more to it than just this but happy to discuss more specifically once you've thought more about what this brand is. Hope all of this helps, best of luck!~

Have you considered providing the book in electronic format. If somebody wants the book and are willing to pay the shipping fee, they get the paper copy, otherwise, it's a download.