I'm selling books on Ebay Australia for $25, postage is $3. How do I sell globally on Ebay & Amazon when postage is $25 or more?

It can depend on the type of book and goal for your book. But the strategies I know of working and that have worked for me. Involved building an audience of your own and leveraging other peoples audiences. So if you don't have an audience go through and find the thought leaders and personalities in that space. Chat with them about the book and see if you can get them on your launch team. Start Sending out advanced copies to these people to get their feedback and support. Then you want to create some pre-sale freebies. With Mark Mason The Subtle Art of Not Giving a Fuck. Had a bunch of freebies if you pre-orded it for 20 bucks or something. He also appeared on a shit load of podcasts and had a bunch of people promoting his pre-launch.

I was an eBay trading assistant and they still have them. What you can do is access the eBay trading assistant program on eBay.com. The page lets you search for eBay resellers in your local geographic area, but better, you don't have to pay them 50/50. The eBay trading assistants usually make between 25 and 37%, so don't feel like you need to pay them 50%. I hope this helps. I would be glad to take you through the program if you are interested. Bruce

Think big. Start small. You should always think of the bigger picture (i.e. Facebook for everyone in the world), because you want to make sure that you enable yourself to grow towards that point. Using Steve Jobs' analogy, it's about anticipating where the dots will be. Or as Wayne Gretzky puts it: skate to where you expect the puck will be, not where it is at the moment. Having this bigger vision in mind, will help you move forward. That said, always start small. If you can make your product or service valuable for a small group of people (that are also representative of a bigger population), you can definitely figure out ways to reach those people. The initial challenge though is to make those first 10 / 100 / 1000 people really use your product or service (and preferably pay for it).

I think you're on the right track with the likes of eBay, Instagram, and Etsy. Those sites have established communities interested in what you have to offer. That said, each of those platforms have different optimization techniques to reach the right audience. For example, using proper hashtags on Instagram will likely result in increased traffic. Spending some money on Etsy's pay-per-click ads will result in fresh, targeted traffic. I've helped brands around the world increase their reach through optimization with varying budgets. I don't believe in "one-size-fits-all" approaches, as each market has a unique audience, product, and seller (you) - those are important considerations before launching any type of sales campaign. I'd be happy to schedule a call with you to discuss more in detail. -Shaun

There are several options available which would work for SaaS. The best one I can suggest is Referral Program. The referral program would need to have Training Documentation well defined as well as marketing material. This would allow you to pay other consultants or individuals to pipe leads or signups to your site to get exposure. This is especially effective in SMB market and tends to be targeted to the customer who would purchase. The second is to be more specific in contacting specific demographic targeted customers (be aware in the US you must be subscribed to Do Not Call Registery to Scrub call list for telemarketing or be potentially be fined by US Government). You can engage Lead generators to accomplish this for you but be careful that they are registered and scrub their list against the US Do Not Call Registery. Email Campaigns are good if you have users who have requested to opt into receiving an email and also have opt out options to remove themselves from the list to comply with US and other countries SPAM Laws. Then there are advertising though multiple media types beyond email and banner advertisements such as radio, TV, Billboards, Magazines and other print media.