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eCommerce: If you were given a product to sell on Amazon for a traditional retail company, what percentage of sales would you charge?
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Andrew Tjernlund - $50MM/Yr Amazon Vendor and Seller Central Expert, 9 Figure Amazon Expert answered:

There are better ways to model this to protect yourself and align your goals, but 5%-10% off the top is common. This may seem low, but allows you to focus on throughput and not margin optimization while still allowing them to capture a large percent of the payment.

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