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MenuHow can I get started using social media to help my startup?
I am not active on social media, but I know that I have to be active because of my job as a startup founder. Where and how should I get started?
Answers
The most important thing to understand is your audience, or rather your target customer.
In the beginning, it can be a bit overwhelming to all of a sudden tackle half a dozen social media platforms and do them all well.
Focus on just one or two platforms where you know your ideal customers are.
For example, if you're building a saas product for techies, get your butt on Twitter and engage with anyone and everyone who's commenting on related hashtags or other Twitter-ers. Twitterites.
If you're producing high-end physical products that look awesome in photos, post daily on Instagram and get people to oogle at your Instagram feed.
Of course you should still claim your business name on all the platforms just in case, but focus on a few.
Use tools like Hootsuite, MeetEdgar, IFTTT, and Zapier to help you automate some of the posting process.
Just don't cheap out on your content ;)
Congrats starting your venture. Connect with me to generate early stage revenue.
Social Media is where a company informs and engages fans and customers. Connect your product or service in the real world first, if you want viable revenue before the end of time.
A great startup success is Mark Cuban's investment, Red Dress Boutique .com. The founders built customer relationships and sales in the real world
first and then used social media as an information and engagement platform. The company grossed $1M in monthly revenue in approximately 5 years.
Startups are fragile. I have launched 6 successfully - starting when I was 19. You must generate income in three categories - immediate, intermediate and long-term. If you were hoping social media would be your free marketing portal until your product or services catch on....that is how startups fail.
Learn how to communicate the value proposition of your product or service, identify early stage revenue your company can capture and connect to customers in the real world.
At the very least, set up your profile on the biggest social networks, that are relevant to your audience. Have professional pictures done of yourself. Create a consistent backdrop across all of them. Have a look at mine as an example. Share about posts that are related to your products/services or curated articles around your products. You want to be human, show a little of yourself so that people can fall in love with you persona. I've built a following of over 24K on all the networks I am active on over the past 9 years. As a growth hacker, of course I will tell you to set up tests so that you can measure what works for your audience and what doesn't. You learn by testing and observing. Good luck!
My advice is to focus your time and effort as startups really do not have much time to spare on efforts that are not generating customer opportunities. Twitter does take a lot of time to build credibility in your field if your brand is not yet established. Other services like Instagram or LinkedIN work well as they offer additional capabilities to engage and communicate with your existing audience. You would be better served by joining business portals or groups in your subject area, getting engaged in the discussion and offering support and build upon it or even concurrently with a Twitter presence.
Start by posting on your Facebook profile, create FB page, LinkedIn account, Instagram and Twitter accounts. Start posting about you and your startup. It will take some time, but slowly and gradually you will build up following. If you can do videos, start YouTube channel too. If you are busy in your startup day to day activities, hire someone to take care of postings on your behalf.
Hi, Sylvia here :)
Currently running my tech startup with secured pre-seed funding. My advice is simple:
1. Go to your your competitors social profiles
2. Set up your profile on the same platforms
3. Engage with their users
This is a guaranteed way to acquire new users (and followers)
At this point in time, I believe Instagram offers the lowest cost of entry. Leveraging hashtags to show up in search, following people, engaging on other profile posts, and posting to your own profile and story daily will grow your following as long as you put in the work.
Being aware of liye of social media platform - First of all, we have to take information about the name of the platform that we are going towards, we should work hard for that m.
Deep attachment to all media to create social media. We should first work hard to connect all social platforms to our platform, so that as many people will come to the platform, they will know that a new social platform has also come and those people will definitely check your platform so that your users The number will increase and your social media platform will grow further.
Generating traffic for social media, we have to focus most on that crowded area such as will be found in large quantities. Demonstrate the gathering of people
To save costs incurred to popularize Sal Media platforms. We have to first think about which place where the most crowded area resides. We have to put up posters there. Pumplets have to be distributed among the people. They will have to explain it by meeting people. You have to demonstrate yourself among the people. People have to understand why your platform is important to them and what problems they can overcome.
You can get started using social media to help your start-up by:
1. Doing your market research
2. Finding out which platforms your audience is using
3. Using the same handle for every platform
4. Creating a high-level social media marketing plan
5. Focusing on mastery
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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How do you build social media presence up before a product launch?
It can certainly be tough to build up a substantial follower base, starting from nothing or very little, especially if you haven't launched your product yet. But here are a few tactics to help you get in front of more people pre-launch: 1) Start sharing tons of useful content. Before you bother sending people to your Twitter feed or Facebook page, you want to make sure they'll find something valuable once they get there. If you have the time, create original content that ties into your industry, your product, or your company in some way (without directly promoting yourself, though). If you don't have the bandwidth to create your own content, find other articles from bloggers you admire or experts in your industry, and share their content. Just make sure you're putting out information that's highly relevant and valuable to the audience you're trying to attract so you can engage them once they find you. 2) Create conversation. The people who aren't following you yet aren't seeing your tweets, so how do you show them value and get them to discover you? Start a conversation! At Change Collective, we're rolling out our first course on Becoming an Early Riser. So I'll do a Twitter search for "need to wake up earlier" and find a bunch of people who are tweeting about the exact problem we're setting out to solve. By favoriting their tweets or replying with -- "That's great! We think we can help - check out our newest course & let us know what you think!" -- I'm getting our product on their radar and simultaneously providing value to them. 3) Ask for help. Start with your fellow team members, and ask them to share the company's Facebook posts or retweet some of your tweets. You can even create lazy tweets for them to share. What about your board members? Advisors? VCs? They all have a stake in helping your company grow awareness and adoption, so find an easy and appropriate way for them to help by leveraging their networks. And if you have friends and family who are excited about your business and supportive of what you're doing, they probably won't mind a friendly request to help spread the news every once in a while. Hope this helps! I just joined an early-stage startup and I'm currently building up our marketing from scratch. Happy to jump on a call and offer some tips from the trenches if you'd like. Best of luck!SB
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How important is it to have a .com domain when starting up a business?
It's far less important than it used to be, because so many social media businesses are much more reliant on their apps than their desktop websites these days. Instagram launched (and grew fast) with the domain instagr.am, for instance.CM
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