I am not active on social media, but I know that I have to be active because of my job as a startup founder. Where and how should I get started?
The most important thing to understand is your audience, or rather your target customer.
In the beginning, it can be a bit overwhelming to all of a sudden tackle half a dozen social media platforms and do them all well.
Focus on just one or two platforms where you know your ideal customers are.
For example, if you're building a saas product for techies, get your butt on Twitter and engage with anyone and everyone who's commenting on related hashtags or other Twitter-ers. Twitterites.
If you're producing high-end physical products that look awesome in photos, post daily on Instagram and get people to oogle at your Instagram feed.
Of course you should still claim your business name on all the platforms just in case, but focus on a few.
Use tools like Hootsuite, MeetEdgar, IFTTT, and Zapier to help you automate some of the posting process.
Just don't cheap out on your content ;)
Congrats starting your venture. Connect with me to generate early stage revenue.
Social Media is where a company informs and engages fans and customers. Connect your product or service in the real world first, if you want viable revenue before the end of time.
A great startup success is Mark Cuban's investment, Red Dress Boutique .com. The founders built customer relationships and sales in the real world
first and then used social media as an information and engagement platform. The company grossed $1M in monthly revenue in approximately 5 years.
Startups are fragile. I have launched 6 successfully - starting when I was 19. You must generate income in three categories - immediate, intermediate and long-term. If you were hoping social media would be your free marketing portal until your product or services catch on....that is how startups fail.
Learn how to communicate the value proposition of your product or service, identify early stage revenue your company can capture and connect to customers in the real world.
At the very least, set up your profile on the biggest social networks, that are relevant to your audience. Have professional pictures done of yourself. Create a consistent backdrop across all of them. Have a look at mine as an example. Share about posts that are related to your products/services or curated articles around your products. You want to be human, show a little of yourself so that people can fall in love with you persona. I've built a following of over 24K on all the networks I am active on over the past 9 years. As a growth hacker, of course I will tell you to set up tests so that you can measure what works for your audience and what doesn't. You learn by testing and observing. Good luck!
My advice is to focus your time and effort as startups really do not have much time to spare on efforts that are not generating customer opportunities. Twitter does take a lot of time to build credibility in your field if your brand is not yet established. Other services like Instagram or LinkedIN work well as they offer additional capabilities to engage and communicate with your existing audience. You would be better served by joining business portals or groups in your subject area, getting engaged in the discussion and offering support and build upon it or even concurrently with a Twitter presence.
Start by posting on your Facebook profile, create FB page, LinkedIn account, Instagram and Twitter accounts. Start posting about you and your startup. It will take some time, but slowly and gradually you will build up following. If you can do videos, start YouTube channel too. If you are busy in your startup day to day activities, hire someone to take care of postings on your behalf.
Hi, Sylvia here :)
Currently running my tech startup with secured pre-seed funding. My advice is simple:
1. Go to your your competitors social profiles
2. Set up your profile on the same platforms
3. Engage with their users
This is a guaranteed way to acquire new users (and followers)
At this point in time, I believe Instagram offers the lowest cost of entry. Leveraging hashtags to show up in search, following people, engaging on other profile posts, and posting to your own profile and story daily will grow your following as long as you put in the work.