Operations Implementer at BombTech Golf. Delivered over 10,000,000 emails. Driven over $2,500,000 in email-attributed revenue.
Revenue is cool, having a big list is cool, but all that really matters is how much money you are putting in the bank!
Email marketing is the key to predictable cash flow and when done correctly it provides the absolute highest ROI your business will have. I'm talking 10x, 30x, even over 100x is possible.
So how can this be accomplished?
Showing the right emails at the right time to the right people with the right offer...sounds simple, and it is! You just need the clarity on how to execute it. I can provide that clarity.
If you are acquiring customers it is ALWAYS great to have more products to sell to them. It's easier to sell to someone who has already bought from you. Expanding your product offering and selling those products to your existing customer base will drive repeat sales and go a long way to increasing predictable revenue and protect you from algorithm changes. Leveraging email marketing and properly segmenting your customer base will help you do this!
Influencer marketing. Find a bunch of micro influencers with sub 5,000 follower counts on twitter, insta, fb, snapchat and offer to send them free product. Maybe throw in a referral link and pitch them on the commissions they can make.
The price being only your time to find them, communicate with them, your COGs, and shipping.
Over time it can have a compounding effect on growing your brand while also driving immediate traffic to your site.
Honestly, I would explore direct mail!
At this point in time, I believe Instagram offers the lowest cost of entry. Leveraging hashtags to show up in search, following people, engaging on other profile posts, and posting to your own profile and story daily will grow your following as long as you put in the work.
