Skiing, Golfing, Paddleboarding, Deep Sea Fishing, Yoga to keep me mentally & physically in shape.
Would you like your competition calling you to hire you to teach them how to compete with you? That's what happened to me and how I actually got into helping others do what I had done. Recently also I helped a large OTA with 2M+ visitors /mo to implement a testing system that yielded a web performance speed improvement of 2.5 seconds which google says the potential impact is worth $105,108/year. If you want to increase conversions, this a great example of how to do it.
If you are looking to grow your social following in B2B I can share with you what worked for me in the past and what is working for my clients (both B2C & B2B) now. I have a social media following of 24K across all social networks. I was also awarded by Marketcircle for evangelizing their product over Twitter in 2009.
I have a mixture of all the the answers previously but the bottom line is the best growth strategy is to implement a growth process. As Sean Ellis said, "No individual growth hacker or even a growth team can outperform a company where everyone is mobilized to accelerate growth." One opinion and one action won't create growth, it is rather a mixture of first analyzing and testing EVERYTHING. Qualitative AND Quantitative questions.
You can take a free growth assessment here https://www.growthswell.com/#assessment To find out what level you are at and then it will tell you where you need to focus first based on your answers.
At the very least, set up your profile on the biggest social networks, that are relevant to your audience. Have professional pictures done of yourself. Create a consistent backdrop across all of them. Have a look at mine as an example. Share about posts that are related to your products/services or curated articles around your products. You want to be human, show a little of yourself so that people can fall in love with you persona. I've built a following of over 24K on all the networks I am active on over the past 9 years. As a growth hacker, of course I will tell you to set up tests so that you can measure what works for your audience and what doesn't. You learn by testing and observing. Good luck!
