My current company has worked on a product that connects tutors and student/parents on one platform and allows them to have one to one live streaming sessions/group classes. The company aims to pitch the same product to different verticals like doctors/lawyers/financial advisors etc. We have a dedicated marketing team to generate leads by PPC campaign. My question is what should be my approach to close them? What documents or collaterals I should keep handy?
First of all, it sounds like you have a great idea with a positive impact.
To your question:
Make sure to include a chat option in whatever page you have clicked-through from your PPC. In addition, what information are you able to capture on your landing page (that I presume clicks through)? I'd highly recommend including a phone number. Whatever info you do capture, make sure to follow up as soon as possible (within 10 minutes ideally). I'm happy to share more next steps from here.