Hi I am a strategic consultant and run a corporate training company . There should be a process that should be followed to close the leads generated by the Marketing team . The documentation plays very important role as it defines the depth of the company .Keep the process of registration simple and easy as that would be the initial interaction of the clients on the portal . Second , make the payment process simple and easy . The collaterals should have details on the solution offerings and commercials for the online engagement and differenciator to other competitor sites. There could be more strategies that could be applied to launch a successful site and ask specific questions to have sales closure . We could define a specific sales process to increase the possibility of closure . We could have a call to discuss the sales process and define path for faster closure.