I have recently worked with companies in the educational space. Additionally, I have been #1, #3 and #5 in national sales, #1 in regional sales, built 3 successful sales teams and advised learning system companies.

1. Products in the education space should focus on what schools are targeting and that is STEM (science, tech, engineering and math).
2. Your end-user is a student but your product purchaser is a parent or guardian. I believe in reaching as many targeted purchasers (parents) as possible.
3. By directing a small percentage of sales back to schools as a donation, you will generate support for your product from school principals who can connect your product directly to parents with their endorsement. This can be a swift way to onboard entire school districts and connect with superintendents.
4. Superintendents have the power to provide your product as a school resource for students, in which case the school district becomes your purchaser.
5. Approach public and charter schools. Directing funds back to schools is key to access to large numbers of parents through principals and gaining early support of school superintendents.
6. In addition to developing other growth channels, you can leverage the optimal growth of each channel by selling channels to prospective interested companies. There are potential opportunities for acquisition in each category listed and some not considered.
7. I'm happy to provide additional sales success via a call. Continued success!