If you don't know what you are doing, don't bother. Facebook Marketing can look easy, anyone can create ad campaigns and promote on the platform, however, if you are not understanding what's behind every objective you are choosing, budget and optimizing you will pretty much be throwing your money away.
My advice is: Learn and understand what you are doing on the platform and what each objective means. Do the research and test. And if you do not have the time or patience, hire someone to do it for you. I would be available for a quick chat and overview. I used to work for Facebook in the Marketing department so I know what I am talking about.
- Fair play and all the best!