I have often encouraged employees to act like entrepreneurs in order to create growth opportunities. Established companies can benefit from the lack of bureaucracy in startups and by empowering individual leadership skills. It is easy for established companies to become complacent and not continually adapt to market changes. Examples of stagnant companies: Borders Books and Music which kept a pre-internet business model; Circuit City which failed to acquire competitors and Sears which should have reduced its inventory to just Kenmore appliances and Craftsman tools during the housing boom. If you are concerned that your company is not adapting to market changes, new revenue channels are a phone call away.